Advanced Marketing Services, Inc. Invites You to Join Its Fourth Quarter Fiscal 2003 / Year End Conference Call On the Web at www.advmkt.com

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Advanced Marketing Services, Inc. Invites You to Join Its Fourth Quarter Fiscal 2003 / Year End Conference Call On the Web at www.advmkt.com

    SAN DIEGO, May 15 /PRNewswire-FirstCall/ -- In conjunction with Advanced
Marketing Services 4th Quarter Fiscal 2003 earnings release, you are invited
to listen to its conference call that will be broadcast live over the Internet
on Thursday, May 22, 2003 at 8:30 a.m. PDT with Charles C. Tillinghast,
Chairman of the Board, and Michael M. Nicita, President and Chief Executive
Officer.

     What:          Advanced Marketing Services, Inc., Fourth Quarter Fiscal
                    2003 / Year End Earnings Release Conference Call

     When:          Thursday, May 22, 2003 at 8:30 a.m. PDT

     Where:         http://www.advmkt.com, then click on "Investor Relations"
                    and then "Conference Calls."

     How:           By calling in at (973) 321-1030, or "Live over the
                    Internet" -- Simply log in on the web at the address above
                    and sign up on the "Conference Calls" page under Investor
                    Relations.

     Contact:       Chuck Williams
                    Director of Investor Relations
                    Advanced Marketing Services, Inc.
                    858-450-3545

     Command
     Performance
     Replay:        (973) 341-3080 -- Pin Number:  3712204
                    Starts:  5/22/03 within two hours after the
                                     conference ends
                    Ends:    5/27/03 at midnight

    Advanced Marketing Services, Inc. (NYSE: MKT), headquartered in San Diego,
California, is a leading global provider of customized services to book
retailers and publishers.  These value-added services provide AMS' customers
with book buying advice and expert supply chain management, including
advertising and promotional support, to ensure the success of their book
programs.  With operations in Canada, Mexico, Singapore, the United Kingdom
and Australia, AMS provides global customized services to the world of book
commerce.

    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Web site, http://www.advmkt.com , and on PR Newswire,
http://www.prnewswire.com .

    If you are unable to participate during the live webcast, the call will be
archived on the Web site http://www.advmkt.com .  To access the replay, click
on Advanced Marketing Services' link,
http://www.advmkt.com/Investor_Relations/investor_relations.html
    (Minimum requirements to listen to this broadcast:  Windows Media Player
software and at least a 14.4Kbps connection to the Internet.  If you
experience problems listening to the broadcast, send an email to
webmaster@vdat.com .)

SOURCE Advanced Marketing Services, Inc.

http://www.advmkt.com
CONTACT:
Chuck Williams, Director of Investor
Relations of Advanced Marketing Services, Inc., +1-858-450-3545