Advanced Marketing Services, Inc. Invites You to Join Its First Quarter Fiscal 2004 Conference Call on the Web at www.advmkt.com

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Advanced Marketing Services, Inc. Invites You to Join Its First Quarter Fiscal 2004 Conference Call on the Web at www.advmkt.com

    SAN DIEGO, July 16 /PRNewswire-FirstCall/ -- In conjunction with Advanced
Marketing Services' 1st Quarter Fiscal 2004 earnings release, you are invited
to listen to its conference call that will be broadcast live over the Internet
on Wednesday, July 23, 2003 at 8:30 a.m. PDT with Charles C. Tillinghast III,
Chairman of the Board, and Michael M. Nicita, President and Chief Executive
Officer.

    What:      Advanced Marketing Services, Inc., First Quarter Fiscal 2004
               Earnings Release Conference Call

    When:      Wednesday, July 23, 2003 at 8:30 a.m. PDT

    Where:     http://www.advmkt.com, then click on "Investor Relations" and
               then "Conference Calls."

    How:       By calling in at (973) 321-1030, or "Live over the Internet" -
               Simply log in on the web at the address above and sign up on
               the "Conference Calls" page under Investor Relations.

    Contact:   Chuck Williams
               Director of Investor Relations
               Advanced Marketing Services, Inc.
               858-450-3545

    Command Performance Replay:      (973) 341-3080 - Pin Number:  3712229
              Starts:  7/23/03 within two hours after the conference ends
              Ends:    7/28/03 at midnight

    Advanced Marketing Services, Inc. (NYSE: MKT), headquartered in San Diego,
California, is a leading global provider of customized services to book
retailers and publishers.  These value-added services provide AMS's customers
with book buying advice and expert supply chain management, including
advertising and promotional support, to ensure the success of their book
programs.  With operations in Canada, Mexico, Singapore, the United Kingdom
and Australia, AMS provides global customized services to the world of book
commerce.
    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Web site, http://www.advmkt.com, and on PR Newswire,
http://www.prnewswire.com.
    If you are unable to participate during the live webcast, the call will be
archived on the Web site http://www.advmkt.com.  To access the replay, click
on Advanced Marketing Services link,
http://www.advmkt.com/Investor_Relations/investor_relations.html

    (Minimum requirements to listen to this broadcast:  Windows Media Player
software and at least a 14.4Kbps  connection to the Internet.  If you
experience problems listening to the broadcast, send an email to
webmaster@vdat.com.)

SOURCE Advanced Marketing Services, Inc.

http://www.advmkt.com
CONTACT:
Chuck Williams, Director of Investor
Relations of Advanced Marketing Services, Inc., +1-858-450-3545