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Advanced Marketing Services Announces Investigation

    SAN DIEGO, July 23 /PRNewswire-FirstCall/ --
Advanced Marketing Services, Inc. (NYSE: MKT), a leading global provider of
customized services to book retailers and publishers, disclosed that a search
warrant and related subpoena were issued by the U.S. District Court for the
Southern District of California, and were served today at its corporate
headquarters seeking records limited to the company's advertising services.
    Michael M. Nicita, President and CEO, commented, "The company is
cooperating fully with the investigation and, based on our own prior review of
our advertising services, believes it has not engaged in any wrongdoing.  We
are confident that, after reviewing the records, the authorities will reach
the same conclusion."

    ABOUT ADVANCED MARKETING SERVICES, INC.
    Headquartered in San Diego, California, Advanced Marketing Services (AMS)
is a leading global provider of customized wholesaling, distribution and
custom publishing services to the book industry.  The Company provides a full
range of value-added services that provide AMS's customers with book buying
advice and expert supply chain management, including advertising and
promotional support, to ensure the success of their book programs.  AMS'
proprietary Vendor Managed Inventory (VMI) software is a unique tool that
allows its book specialists to efficiently and effectively manage global book
distribution systems for the benefit of its warehouse clubs and bookstore
customers.  AMS has extensive operations in the U.S., Canada, Mexico,
Singapore, the United Kingdom and Australia and employs approximately
1,700 people worldwide.

    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Website, http://www.advmkt.com , and on PR Newswire,
http://www.prnewswire.com .

    Forward-looking statements in this news release are made under the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
All statements other than statements of historical fact are forward-looking
statements that involve risks and uncertainties.  Certain important factors
could cause results to differ materially from those anticipated by the
forward-looking statements including factors discussed from time to time in
reports filed by the Company with the Securities and Exchange Commission.

    For further information, please contact:  Investors, Chuck Williams,
Director of Investor Relations of Advanced Marketing Services, Inc.,
+1-858-450-3545, chuckw@advmkt.com , or Media, Greg McQuerter or Tina Wilmott,
twilmott@mcquerter.com , +1-858-450-0030 ext. 140, both of The McQuerter
Group, for Advanced Marketing Services, Inc.


SOURCE Advanced Marketing Services, Inc.




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    CONTACT:
    Investors, Chuck Williams, Director of
    Investor Relations of Advanced Marketing Services, Inc.,
    +1-858-450-3545, chuckw@advmkt.com , or Media, Greg McQuerter or
    Tina Wilmott, twilmott@mcquerter.com , +1-858-450-0030 ext. 140,
    both of The McQuerter Group, for Advanced Marketing Services,
    Inc.