Revlon Signs Brazilian Beauty Caroline Ribeiro

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Revlon Signs Brazilian Beauty Caroline Ribeiro
        Newest Face Joins Company's Diverse Portfolio of Spokespeople

      Ribeiro Will Premiere in Revlon High Dimension Haircolor Campaign

    NEW YORK, Aug. 10 /PRNewswire/ -- Revlon (NYSE: REV) announced today that
one of fashion's hottest rising stars, Caroline Ribeiro, will be added to the
company's roster of glamorous spokespeople.  Brazilian beauty Ribeiro has been
selected to join Revlon's exclusive lineup of spokespeople that includes Halle
Berry, Melanie Griffith, Sarah O' Hare, Rhea Durham and Luciana Curtis.  This
internationally recognized supermodel will add another dimension to the
company's multi-talented and diverse portfolio of spokespeople.
    Ribeiro will make her debut as a Revlon spokesperson with the launch of
the company's newest breakthrough product, High Dimension Haircolor -- the
first permanent haircolor that works in just 10 minutes.  The print and
television campaign will launch in August and will support the company's new
"It's Fabulous Being A Woman" brand positioning.
    "We're thrilled to have Caroline represent Revlon," said Cheryl Vitali,
Executive Vice President and General Manager of Revlon Marketing.  "High
Dimension Haircolor is a marketplace breakthrough that demands a creative
advertising campaign.  Caroline's exuberant, modern spirit and vibrant energy
transcend the campaign and ultimately connect with today's woman.  She truly
embodies the sexy, playful spirit of the Revlon brand."
    A native of Brazil and of Amazonian Indian descent, Ribeiro has quickly
made a name for herself in the fashion world.  Since arriving in New York in
June 1999, this multi-cultural fashion muse has appeared on multiple covers of
Vogue and Harper's Bazaar and has worked with world-renowned photographers
like Mario Testino and Steven Meisel.
    "It is such an honor to be representing a company like Revlon," said
Caroline Ribeiro.  "Revlon has had the world's most recognizable faces in
their advertising campaigns.  I can't believe that I will be one of them!"

    About Revlon
    Revlon is a worldwide cosmetics, skin care, fragrance and personal care
products company.  The company's vision is to become the world's most dynamic
leader in global beauty and skin care.  A web site featuring current product
and promotional information can be reached at http://www.revlon.com.  Revlon
brands include Revlon(R), Almay(R), Ultima II(R), StreetWear(R), Charlie(R)
and Flex(R) which are sold worldwide.
SOURCE Revlon
http://www.revlon.com
CONTACT:
Caryn Lipchin of Revlon, +1-212-527-6012