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| Airwalk(R) Lifestyle Footwear Is the Latest Brand in Expanded Athletic Line From Payless ShoeSource |
Back-To-School Collection Features Fleece, Contemporary Casual Looks and
Classic Skate Styles
TOPEKA, Kan., Aug. 16 /PRNewswire/ -- Payless is helping parents send kids
back to school in style without breaking the bank by offering many new brands
that deliver the hottest new footwear fashions at prices everyone can afford.
The latest in the new Payless(R) branded athletic shoe collection is
Airwalk(R) lifestyle footwear, available at Payless stores nationwide and
Payless.com for men, women and children beginning at under $20 a pair.
"The Airwalk brand -- with its strong historical roots in board sports --
is well-known for its innovative and authentic approach to youth culture,
fashion and style," said Duane Cantrell, president of Payless ShoeSource.
"We are pleased to offer Airwalk footwear and to officially launch the line
with a strong back-to-school collection that features a broad range of urban
styles from the latest in fleece looks for women and girls to fashion-forward
and contemporary skate shoes and oxfords."
Fleece -- also known as shearling -- is a big trend for girls this
back-to-school season. The natural-colored detail will be seen on everything
from footwear and handbags, to shirts, jeans and hats.
The Payless Airwalk line will feature this key trend in boots and clogs
available for ladies of every age from girl's sizes 10.5-4.5 and women's sizes
5-10 and 11, 12, 13, starting at $16.99.
"Paired with skirts, jeans and coordinating handbags, these Airwalk fleece
styles will have ladies dressed in the latest look without breaking the bank,"
Cantrell noted. "Payless has always been a great place to go for the latest
in back-to-school fashion at a great price. Brands like Airwalk are making our
stores even more popular among kids and parents alike during this important
shopping season."
As part of the Airwalk women's collection, Payless is also introducing
several distinctive casual looks this fall like the Airwalk "Debbie" Cord
Oxford, a functional style that blends school appropriate with schoolhouse
rock. This style comes complete with bold suede and corduroy detail, contrast
stitching, matching laces and, of course, the signature Airwalk "A" icon. The
Airwalk "Debbie" Oxfords are available in ladies sizes 5-10 and 11, 12, 13 in
brown and tan, starting at $22.99.
Additional Airwalk styles for men, women and kids range from
skate-inspired tech to casual classics. Payless is proud to announce the
return of "The One," recognized as the original Airwalk classic style and worn
by some of the world's most prominent athletes and celebrities. The clean
lines and vibrant color combinations this season are sure to be a big favorite
among all generations. The One will be available for men (sizes 5-11, 12, 13,
14, 15), women (sizes 5-10, 11, 12, 13) and youth (sizes 10.5-4.5) at prices
starting from $17.99.
The Payless Airwalk collection is made possible through a licensing
agreement between Payless ShoeSource and Collective Licensing International,
the owner and license operator of the Airwalk brand.
About Payless
Payless ShoeSource, Inc., the world's footwear authority, is the smart
shopper's source for style-right, high-value footwear and accessories for the
entire family. With nearly 5,000 retail stores throughout North, Central and
South America and its e-store Payless.com(SM), Payless puts more feet in the
latest footwear fashions than any other specialty retailer.
About Collective Licensing International, LLC
Collective Licensing International, LLC was formed in January 2004 and is
the owner and license operator of the Airwalk(R) brand, the original action
sports brand since 1986. Collective is led by CEO Bruce Pettet, identified as
one of the top marketers in the country by Advertising Age magazine, and a
team of proven design and marketing professionals with over 100 years
experience in the athletic footwear, apparel and hard goods industry.
Collective Licensing is based in Englewood, Colorado.
SOURCE Payless ShoeSource, Inc.
back to topRelated links:
CONTACT:
Mardi Larson for Payless, +1-612-928-0202,
mardi.larson@payless.com ; Mariana Singer for Airwalk,
+1-303-333-1402, mariana@turnerpr.com
