Advanced Marketing Services Delays Filing Form 10-Q for First Quarter of Fiscal 2004

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Advanced Marketing Services Delays Filing Form 10-Q for First Quarter of Fiscal 2004

    SAN DIEGO, Aug. 18 /PRNewswire-FirstCall/ -- Advanced Marketing Services,
Inc. (NYSE: MKT), a leading global provider of customized services to book
retailers and publishers, today announced an additional delay in the filing of
its Form 10-Q for the first quarter of fiscal year 2004 that ended on
June 28, 2003.  The Company had previously announced that it had filed for a
five-day extension on a Form 12b-25 Notification as it believed it necessary
to take the extra time in light of the recently announced government
investigation of its advertising services.
    The investigation is seeking evidence to determine if there have been
violations of federal law.  The Company believes the investigation is limited
to its advertising services and is focused on the distribution of various
advertising vehicles and the treatment of coop advertising funds. In view of
the foregoing, the Company is assembling additional information for review by
its independent auditors, Deloitte & Touche LLP, who will require more time to
complete this additional review of the Company's advertising services in
connection with the filing of the Company's Form 10-Q.  The Company intends to
complete and file its Form 10-Q as promptly as possible thereafter.

    About Advanced Marketing Services

    Headquartered in San Diego, California, Advanced Marketing Services (AMS)
is a leading global provider of customized wholesaling, distribution and
custom publishing services to the book industry.  The company provides a full
range of value-added services that provide AMS's customers with book buying
advice and expert supply chain management, including advertising and
promotional support, to ensure the success of their book programs.  AMS'
proprietary Vendor Managed Inventory (VMI) software is a unique tool that
allows its book specialists to efficiently and effectively manage global book
distribution systems for the benefit of its warehouse clubs and bookstore
customers.  AMS has extensive operations in the U.S., Canada, Mexico,
Singapore, the United Kingdom and Australia and employs approximately
1,400 people worldwide.
    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Website, http://www.advmkt.com, and on PR Newswire,
http://www.prnewswire.com.

    For Further Information:
    Investor Relations:
    Chuck Williams
    Director of Investor Relations
    Advanced Marketing Services, Inc.
    (858) 450-3545
    chuckw@advmkt.com

    Media Contacts:
    The McQuerter Group
    Greg McQuerter or Tina Wilmott
    (858) 450-0030 x140
    twilmott@mcquerter.com

SOURCE Advance Marketing Services, Inc.

http://www.advmkt.com
CONTACT:
investors, Chuck Williams, Director of
Investor Relations of Advanced Marketing Services, Inc.,
+1-858-450-3545, or chuckw@advmkt.com, or media, Greg McQuerter
or Tina Wilmott of The McQuerter Group, +1-858-450-0030, ext.
140, or twilmott@mcquerter.com, for Advance Marketing Services,
Inc.