MIAMI, March 31 /PRNewswire/ -- Burger King Corporation today announced
the launch of the new Left Handed WHOPPER(R), which will become available
nationwide tomorrow. America's most preferred premium hamburger will feature
the trademark build of lettuce, tomato, onions, pickles, mayonnaise, ketchup
and 4-ounce flame broiled hamburger patty, but the newly designed sandwich has
been re-engineered to fit more comfortably in the left hand, thereby reducing
condiment "spills" for left-handed hamburger lovers. It is estimated that more
than 1.4 million left-handed customers visit U.S. Burger King(R) restaurants
each day.
    The new left-handed sandwich will have all condiments rotated 180 degrees,
thereby redistributing the weight of the sandwich so that the bulk of the
condiments will skew to the left, thereby reducing the amount of lettuce and
other toppings from spilling out the right side of the burger.
    "We have always been proud of the fact that we offered 1,024 ways to order
our flagship WHOPPER(R) sandwich. Now we are offering 1,025 ways. It's the
ultimate 'HAVE IT YOUR WAY'(R) for our left-handed customers," said Jim
Watkins, senior vice president for marketing for Burger King Corporation.
    It is estimated that approximately 13 percent of the U.S. population (or
32.5 million people) is left-handed, making this consumer group one of the
largest--and one of the most over-looked--minority segments in the country.
    The new left handed WHOPPER(R) will be launched in a full-page ad in USA
TODAY tomorrow. Initially, the Left-Handed WHOPPER(R) will only be available
in the U.S., however, the company is considering plans to roll it out to other
countries with large left-handed populations.
    Burger King Corporation and its franchisees operate more than 9500
restaurants in all 50 states and in 56 countries and international territories
around the world. In fiscal year 1997, Burger King(R) had systemwide sales of
$9.8 billion. Burger King Corporation is a subsidiary of London based Diageo,
PLC (NYSE: DEO), one of the world's largest branded consumer products
businesses.
    View an architectural rendering at
http://www.whopper.com/company/033918LHW.htm

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