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AMS Announces Delay in Reporting Q2 Fiscal Year 2004 Results Until Form 10-Q is Filed for Q1 of Fiscal Year 2004

    SAN DIEGO, Oct. 23 /PRNewswire-FirstCall/ -- Advanced Marketing Services,
Inc. (NYSE: MKT), a leading global provider of customized services to book
retailers and publishers, today announced that the Company would delay
releasing its financial results for the second quarter of fiscal year 2004
that ended on September 27, 2003, until such time as the Company files its
Form 10-Q for the first quarter of fiscal year 2004.  Accordingly, the Company
also announced that it would delay holding its regular financial conference
call.
    On August 18, 2003, the Company reported a delay in the filing of its Form
10-Q for the first quarter of fiscal year 2004 that ended on June 28, 2004.
The Company intends to complete and file its Form 10-Q as promptly as
possible.
    In addition, the Company announced that its Board of Directors has
determined that all future filings on Form 10-Q and earnings news
announcements will occur simultaneously.

    About Advanced Marketing Services
    Headquartered in San Diego, California, Advanced Marketing Services (AMS)
is a leading global provider of customized wholesaling, distribution and
custom publishing services to the book industry.  The Company provides a full
range of value-added services that provide AMS's customers with book buying
advice and expert supply chain management, including advertising and
promotional support, to ensure the success of their book programs.  AMS'
proprietary Vendor Managed Inventory (VMI) software is a unique tool that
allows its book specialists to efficiently and effectively manage global book
distribution systems for the benefit of its warehouse clubs and bookstore
customers.  AMS has extensive operations in the U.S., Canada, Mexico,
Singapore, the United Kingdom and Australia and employs approximately
1,700 people worldwide.
    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Website, http://www.advmkt.com , and on PR Newswire,
http://www.prnewswire.com .

    For further information, please contact:  investors, Chuck Williams
Director of Investor Relations of Advanced Marketing Services, Inc.,
+1-858-450-3545, chuckw@advmkt.com ; or media, Greg McQuerter or Tina Wilmott
of The McQuerter Group, +1-858-450-0030 ext. 140, twilmott@mcquerter.com , for
Advanced Marketing Services, Inc.


SOURCE Advanced Marketing Services, Inc.




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  • http://www.advmkt.com
    CONTACT:
    investors, Chuck Williams Director of
    Investor Relations of Advanced Marketing Services, Inc.,
    +1-858-450-3545, chuckw@advmkt.com ; or media, Greg McQuerter or
    Tina Wilmott of The McQuerter Group, +1-858-450-0030 ext. 140,
    twilmott@mcquerter.com , for Advanced Marketing Services, Inc.