Revlon Announces New, Content Rich and Re-Energized Consumer Website

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Revlon Announces New, Content Rich and Re-Energized Consumer Website
          Revlon.com to Strengthen Consumer Experience of Brands and
                      Drive Consumers to Retail Partners

      Fresh Lifestyle Content Includes New Style Studio and Muse Program

         New Website Designed by Ogilvy Interactive is First Step in
                           Revlon Internet Strategy

    NEW YORK, Nov. 14 /PRNewswire/ -- Revlon, Inc. (NYSE: REV) announced today
that Phase I of the makeover of the Company's Website is complete and unveiled
a new, content rich and re-energized Revlon.com (http://www.revlon.com).  The
consumer Website, designed with the help of Ogilvy Interactive, is intended to
personalize and strengthen consumers' experience of the Revlon brand and
function as a "trend laboratory" for new product launches.  The site will also
help drive consumers to the Company's retail partners -- both in-store and
online.
    Jeffrey Nugent, President and Chief Executive Officer of Revlon, said,
"The new Revlon.com truly reflects the glamour, elegance and style inherent in
the Revlon brand portfolio.  Our focus on the consumer is the first major step
in our Internet strategy.  Also included in that strategy is integrating our
marketing efforts with our valued retailers as well as enhancing the brand
equity through the power and appeal of the Internet."
    Revlon.com now has a new look and feel with a "Women of the Ages" flash
intro accompanied by an original score, and improved ease of navigation.  Rich
content includes new product introductions, up-to-the-minute fashion trends
and fresh lifestyle features, like Style Studio and the introduction of the
Revlon Muses.  This program profiles real women whose lives reflect the Revlon
ideal: a combination of intelligence, talent, beauty and a personal sense of
fashion.

    Style Studio
    Revlon.com's Style Studio invites women to indulge themselves in the
newest Revlon cosmetic colors and to experiment with their own personal
fashion preferences.  In Color Story, users can "come in and play" with the
latest colors, mixing and matching Revlon products to find the perfect
individual palette and look.  Revlon's new product launches are also featured
in Style Studio, along with the profile of the first woman to be chosen as one
of the Revlon Muses.

    Revlon's First Muse
    Revlon is choosing real women to profile as Muses on Revlon.com to reflect
the ideal of the Revlon fashion lifestyle.  A Muse is a woman other women
admire, look up to, on both a personal and a professional level.  She's the
one who makes you feel proud about being a woman.  She creates her own life in
her own way -- and inspires us all to do the same.
    California production/interior designer Pam Shamshiri is in the spotlight
on Revlon.com as the first of the Revlon Muses.  Ms. Shamshiri is
extraordinarily talented, and her distinctive style and approach to design is
reflected in her sense of personal fashion.  As a founder of her own company,
Ms. Shamshiri displays the entrepreneurial spirit of a woman everyone can
admire.  In addition, Ms. Shamshiri is the Production Designer for this year's
Fire and Ice Ball that will take place in December in Hollywood, California.

    Revlon.com Features New "Foiled" Holiday Shades
    The first new products to appear on Revlon.com are Revlon's "Foiled"
Holiday Collection.  These sexy metallics for eyes, cheeks, lips and nails
highlight a glamorous collection of make-up, gilded with a dash of gold and a
sprinkle of silver. Revlon "Foiled" holiday shades drizzle glittery opulence
over every woman's own brand of cool.  Colors include Bronze Fusion, Rose
Steel, the violets of Foiled Passion and Foiled Flirtation -- glimmering pink
with a wink.  The "Foiled" Hoiday Collection is about beauty that's brilliant,
burnished, voluptuous.
    Each product screen includes windows to related items and a "How to Buy"
button that takes the consumer to e-tailing links for on-line shopping and
complete information on convenient shopping at bricks and mortar retailers in
her area, pinpointed with a Zip Code Locator feature.
    Mr. Nugent added, "I am very pleased with this innovative beginning to
Revlon's Internet strategy.  We are committed to leveraging the Internet as a
powerful marketing and branding tool for all Revlon products.  The new
Revlon.com is a strong platform on which we will continue to develop
innovative and productive channels to both consumers and retail customers."
Phase II of the Revlon.com makeover is scheduled to be completed in 2001 with
a constant flow of improvements on a continuous basis.

    About Revlon
    Revlon is a worldwide cosmetics, skin care, fragrance, and personal care
products company.  The Company's vision is to become the world's most dynamic
leader in global beauty and skin care.  A Website featuring current product
and promotional information can be reached at http://www.revlon.com.  Revlon
brands include Revlon(R), Almay(R), Ultima II(R), StreetWear, Mitchum,
Charlie(R) and Flex(R) which are sold worldwide.

   Contact:  Nancy Whitehurst, 212-527-5791, for Revlon.
SOURCE Revlon, Inc.
http://www.revlon.com
CONTACT:
Nancy Whitehurst, 212-527-5791, for Revlon