PR Newswire - A United Business Media Company PR Newswire - A United Business Media Company PR Newswire - A United Business Media Company
Home PRN Direct Today's News Multimedia News Industry Focus International Investing Public RSS Feeds Our Services About Us Contact Us
PR Newswire for Journalists  
 
Print This Story  Email This Story  Save this Link View PR Newswire's RSS Feed  Blogs Discussing this News Release  Search Blogs that Mention this News Release  Click this link to view linked Bookmarking Services Click this link to view linked Blogging Services


    
  Microsoft Deploys NEC Electronics' Embedded DRAM Technology in Its Next-Generation Xbox Platform to Usher in a New Era of High-Definition Graphics Performance for Gaming Consoles

    KAWASAKI, Japan and SANTA CLARA, Calif. and DUESSELDORF, Germany, April 26
/PRNewswire/ -- NEC Electronics Corporation (TSE:6723) and its subsidiaries in
the United States and Europe, NEC Electronics America, Inc. and NEC
Electronics (Europe) GmbH, today announced that Microsoft Corporation will
incorporate leading-edge embedded DRAM (eDRAM) technology from NEC Electronics
in the next-generation Xbox(R) platform. The high-performance eDRAM macros
designed by NEC Electronics are a key piece of the graphics subsystem and will
enable the console to provide users with a stunning high-definition (HD)
graphics experience. The eDRAM graphics chip is manufactured in NEC
Electronics' 300-millimeter (mm) wafer fabrication facility, which runs the
company's most advanced processes.
    "The next-generation Xbox platform will provide gamers with a highly
advanced graphics experience," said Todd Holmdahl, corporate vice president,
Xbox Product Group.  "NEC Electronics' cutting-edge embedded DRAM technology
plays a vital role in enabling our graphics engine's performance, while its
manufacturing process provides a reliable resource that can deliver the
volumes required to support what will be an extremely popular gaming
platform."
    "Microsoft's next-generation Xbox platform promises to be a revolutionary
gaming platform and must-have consumer device," said Hirokazu Hashimoto,
executive vice president, NEC Electronics Corporation.  "NEC Electronics is
pleased to be an integral part of this device and looks forward to working
with Microsoft to make the next-generation Xbox platform a top seller."

    About NEC Electronics' Embedded DRAM
    NEC Electronics' eDRAM technology provides a wide range of macro variants
that supply the high performance and low power consumption required by a
variety of applications, including high-end networking devices and consumer
electronics products such as cell phones, mobile handheld devices and
gaming/entertainment devices.  The eDRAM macros are designed in-house by NEC
Electronics and offer dual advantages of high performance and reduced-power
consumption. More information can be found at http://www.necelam.com/eDRAM.

    About Microsoft's Xbox
    Xbox (http://www.xbox.com ) is the video game system from Microsoft that
brings people together for the most exhilarating game and entertainment
experiences.  Xbox delivers an expansive collection of breakthrough games,
powerful hardware and the unified Xbox Live(TM) online service.  The tag line,
"It's good to play together," captures the spirit of Xbox as the social hub of
the new digital entertainment lifestyle.  Xbox is now available in North
America, Asia, Europe and Australia.

    About NEC Electronics
    NEC Electronics Corporation specializes in semiconductor products
encompassing advanced technology solutions for the high-end computing and
broadband networking markets, system solutions for the mobile handset, PC
peripherals, automotive and digital consumer markets, and platform solutions
for a wide range of customer applications.  NEC Electronics Corporation has 26
subsidiaries worldwide including NEC Electronics America, Inc.
(http://www.necelam.com) and NEC Electronics (Europe) GmbH (http://www.ee.nec.de).  In
addition to marketing, selling and supporting NEC Electronics products to
customers in their respective regions, NEC Electronics America and NEC
Electronics Europe also operate local manufacturing facilities in Roseville,
California, and Ballivor, Ireland, respectively.  Additionally, NEC
Electronics America for North America and NEC Electronics Europe for Europe
are the sales and marketing channels of NEC AM-LCD modules. For additional
information about NEC Electronics worldwide, visit http://www.necel.com.

    NOTE:  NEC Electronics is either a registered trademark or trademark of
NEC Electronics Corporation in the United States and/or other countries. Xbox
is a registered trademark of Microsoft Corporation in the United States and/or
other countries. All other registered trademarks or trademarks are property of
their respective owners.


  SOURCE NEC Electronics Corporation




Back to Topback to top

Related links:
  • http://www.xbox.com
    CONTACT:
    United States, Denise Garibaldi of NEC
    Electronics America, Inc., +1-408-588-6620, or
    denise_garibaldi@necelam.com; or Japan, Sophie Yamamoto of NEC
    Electronics Corporation, +81-44-435-1676, or
    sophie.yamamoto@necel.com; or Europe, Oliver Luettgen of NEC
    Electronics (Europe) GmbH, +49-211-6503-1469, or
    luettgeno@ee.nec.de

  • Industry & Market Focus

     

    Choose links below to browse the latest Industry News and related resources from PR Newswire.

    Auto & Transportation News
    Banking & Financial Services News
    Business Services & Consultancy News
    Energy News
    Entertainment & Media News
    Government & Policy News
    Health News
    Heavy Industry News
    Retail News
    Sports News
    Technology News
    Travel News

    International News
    Multicultural News
    News For Investors
    Trade Shows

    Add your news release

    PR Toolkit for Communicators

    Submit Feedback

    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Auto & Transportation includes:
    •  Aerospace & Defense
    •  Airlines & Aviation
    •  Automotive
    •  Maritime & Shipping
    •  Retail & Automotive Sales Reports
    •  Transportation
    •  Travel News


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Banking & Financial Services includes:
    •  Accounting
    •  Banking & Financial Svcs
    •  Financing Agreements
    •  Insurance
    •  Mutual Funds
    •  News for Investors
    •  Public Offerings
    •  Real Estate


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Energy includes:
    •  Chemical
    •  Discoveries
    •  Environmental Services
    •  Mining & Metals
    •  Oil & Gas
    •  Utilities


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Entertainment & Media includes:
    •  Advertising
    •  Art
    •  Books
    •  Entertainment
    •  Film & Motion Pictures
    •  Magazines
    •  Multimedia & Internet
    •  Music
    •  Publishing & Information
    •  Radio
    •  Television


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Government & Policy includes:
    •  Conservation / recycling
    •  Corporate Social Responsibility
    •  Domestic Policy
    •  Economic News & Analysis
    •  Education
    •  Election & Campaign
    •  Environment
    •  European Government
    •  Federal Executive Branch
    •  Federal & State Legislation
    •  Foreign Policy
    •  Homeland Security
    •  Higher Education
    •  Labor
    •  Legal
    •  Not-for-Profit
    •  Trade Policy
    •  U.S. State Policy News


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Health includes:
    •  Healthcare & Hospitals
    •  Biotechnology
    •  Medical & Pharma
    •  Supplemental Medicine


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Heavy Industry includes:
    •  Aerospace & Defense
    •  Agriculture
    •  Chemical
    •  Construction & Building
    •  Machinery
    •  Mining & Metals
    •  Paper & Forest Products
    •  Textiles
    •  Tobacco


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    News for Investors includes:
    •  Banking & Financial Services
    •  Bankruptcy
    •  Conference Calls
    •  Contracts
    •  Dividends
    •  Earnings
    •  Earnings Projections
    •  Investment Opinions
    •  Joint Ventures
    •  Mergers, Acquisitions & Takeovers
    •  Mutual Funds
    •  OTC & SmallCap
    •  Public Offerings
    •  Rating Agency
    •  Restructuring & Recapitalization
    •  Sales Reports
    •  Shareholder Rights
    •  Stock Splits
    •  Venture Capital


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    International News includes:
    •  English
    •  Israel
    •  Español
    •  Português
    •  China
    •  Asia Net
    •  Brazil
    •  Canada
    •  France
    •  UK & Europe


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Multicultural includes:
    •  African-American
    •  Asian-American
    •  Children Related
    •  Handicapped/Disabled
    •  International News
    •  Lesbian/Gay/Bisexual
    •  Native American
    •  Religion
    •  Senior Citizens
    •  US Hispanic
    •  Veterans
    •  Women Related


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Retail includes:
    •  Fashion
    •  Food & Beverages
    •  Household & Consumer
    •  Office Products
    •  Restaurants
    •  Retail
    •  Sales Reports
    •  Supermarkets


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Sports includes:
    •  Sports


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Technology includes:
    •  Consumer Electronics
    •  Design Automation
    •  Electronic Commerce
    •  Hardware
    •  Internet
    •  Multimedia & Internet
    •  Networks
    •  Performance Management
    •  Peripherals
    •  Security
    •  Semiconductors
    •  Software
    •  Technology
    •  Telecommunications


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Travel includes:
    •  Airlines & Aviation
    •  Auto & Transport News
    •  Gambling & Casinos
    •  Leisure, Hotels & Restaurants
    •  Sports News
    •  Travel


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Trade Shows includes:
    •  Automotive
    •  Entertainment
    •  Financial
    •  Healthcare and Biotech
    •  Retail
    •  Sports
    •  Technology


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Business Services & Consultancy includes:
    •  Advertising
    •  Agency News
    •  Small Business Services
    •  Workforce Management/Human Resources


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Public Issues includes:
    •  Public Safety


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Welcome to PRN Direct.
    PRN Direct is our secure customer dashboard
    for PR Newswire members.


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    PR Toolkit.
    Get the Word Out About your Products & Services.


    MultiVu eWatch MEDIAtlas ProfNet PR Newswire for Journalists