- SRS WOW HD-enabled Bluetooth audio transmitter accessory for iPod
enhances sound quality of the iPod's digitally compressed audio and video
files
- Bluetooth stereo headset, featuring SRS WOW HD for improved audio
performance on portable devices, is compatible with all Bluetooth v2.0
enabled music playback devices
SANTA ANA, Calif., Jan. 3 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(Nasdaq: SRSL), a leading provider of surround sound, audio enhancement and
voice technologies, announced today that Hitachi Maxell is their newest OEM
partner offering SRS technology, in two new Bluetooth accessories for the
portable media market featuring SRS WOW HD(TM).
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
The Hitachi Maxell Audio Transmitter/Dongle featuring SRS WOW HD audio
and bass enhancement technology is compatible with all Apple iPods, Mini's
and Nano's, providing improved sound quality and restored fidelity to all
files residing on the iPod. This Bluetooth enabled dongle uses the
proprietary Apple DIN connector that attaches directly to the iPod,
allowing audio from the iPod to be processed with SRS WOW HD audio
enhancement before being transmitted via Bluetooth to any Bluetooth enabled
headset or speaker accessory. The WOW HD process is turned on and off from
a small "SRS" branded button on the front of the accessory.
The second product from Hitachi Maxell is a Bluetooth v2.0 enabled
stereo headset, which is compatible with any Bluetooth enabled product that
provides music playback, such as mobile phones, MP3 players, and docking
stations. After the two Bluetooth devices recognize each other (called
"pairing"), the headset receives the audio via Bluetooth and then processes
it using SRS WOW HD for a superior audio entertainment experience from
compressed and non-compressed audio files.
"We wanted to work with SRS Labs because they are an industry leading
audio provider with proven high quality sound techniques," said Mr. Akio
Mishima, Manager, Brand Business Div. at Hitachi Maxell. "SRS WOW HD audio
and bass enhancement incorporated into our new Bluetooth devices provides
significant sound improvement for all types of audio content commonly
stored on portable media devices. Additionally, we are conscious about our
product's energy consumption and were impressed by how much less power this
process consumes than previous solutions we have used."
SRS WOW HD sound enhancement technology improves audio performance,
especially from highly compressed audio files, by expanding the size of the
perceived sound image and creating a deep, rich bass response. SRS WOW HD
not only delivers a bigger, wider sound field, but also provides greater
definition and clarity to high frequencies. SRS WOW HD restores information
that is lost by traditional recording and playback techniques, creating a
more natural and realistic audio experience with overall improved fidelity.
To date, SRS audio technologies have shipped in over one billion consumer
electronics products ranging from flat panel TVs, Bluetooth accessories and
mobile phones to PCs, portable media devices and automotive entertainment
systems.
"We are very pleased that Hitachi Maxell has chosen SRS Labs to be an
integral partner in these new and exciting Bluetooth products," said
Michael Franzi, Vice President, Sales - Licensing of SRS Labs. "As consumer
demand for high quality audio grows in the Bluetooth accessory market, OEMs
and product designers are quickly realizing the competitive benefits, ease
of integration and incredible audio performance achieved when integrating
SRS audio technologies into their products."
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
another 34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience through
techniques based on research into the human auditory system. Through
partnerships with leading global manufacturers and semiconductor and
software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto
standard of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices in the
US, China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com
Except for historical information contained in this release, statements
in this release, including those by Mr. Franzi, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes
that its expectations are based upon reasonable assumptions, there can be
no assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially from
those expressed in forward-looking statements made by or on behalf of the
Company. Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing,
the timely development and release of technologies by the Company, general
business and economic conditions, especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update or revise
any forward-looking statement whether as a result of new information,
future developments or otherwise.
SRS Labs, Inc, Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
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SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs,
Inc., +1-949-442-5518, cyndeep@srslabs.com; or Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for
SRS Labs, Inc.
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