Commuters Can Now Compare Direct Drive with Traffic Optimized Drive
Alternatives
WAYNE, Pa., Jan. 3 /PRNewswire-FirstCall/ -- Traffic.com, a NAVTEQ
company (NYSE: NVT), and a leading provider of traffic solutions to
consumers and businesses, unveiled today a beta version of a "fastest drive
now" feature available at http://www.traffic.com. Traffic.com now provides
commuters the ability to easily obtain simultaneous results for
address-to-address drives and traffic optimized drives. Drivers across the
U.S. can now obtain the point A-to-B travel information they need to make
the best decisions about when to leave and the fastest drive to take.
Traffic.com solutions are completely free to consumers.
Traffic.com users begin checking their drive times by entering a point
A origin and point B destination address. Site visitors instantly obtain
their basic directions-based drive information as well as an alternate
traffic optimized "fastest drive now" that takes into account the current
traffic and traffic trending conditions along the way. An accompanying
interactive traffic map provides color-coded highlighted drives, pinpointed
accident, construction and event icons as well as surrounding red, yellow
and green real-time traffic flow on area roadways.
With the ability to compare the side-by-side basic drive and traffic
optimized drive information, users can easily assess the real-time
conditions and select their best possible drive at that moment. Also
provided with the beta release is dynamic interactive drive editing giving
users the ability to instantly create custom drive time information simply
by clicking and moving highlighted drives to alternate roadways on the map.
"We are excited to launch this innovative online drive time feature
that brings a new level of traffic-aware information to consumers to help
them manage their daily drives with meaningful, personally relevant
content," said NAVTEQ EVP John MacLeod. "Traffic conditions can change from
one minute to the next, and driving preferences are unique to every driver.
By putting easy-to-use, dynamic commute management tools at our site
visitors' fingertips, we help drivers save time and fuel and alleviate the
frustrations traffic delays cause."
The Traffic.com "fastest drive" functionality is powered by NAVTEQ(R)
Map and NAVTEQ Traffic(TM) data and leverages a variety of industry tools,
it allows users to:
-- Input of A-to-B addresses on the site homepage and traffic content
pages
-- Compare directions-based drive times with traffic optimized fastest
drives using:
o Current drive times
o At speed limit drive times
o Total delay times
-- Get total distance in miles for A-to-B fastest drives and direct drives
-- Drag-and-drop map editing to create custom drive time information
-- Obtain A-to-B directions for all drives
-- Save drives and create MyTraffic custom alerts to be sent by email,
voice, or SMS
In addition to the "fastest drive now" beta feature, Traffic.com
visitors can also access traffic information using an array of free commute
management solutions including:
-- HTML email traffic alerts and scheduled reports sent to your PC
-- Text-only email traffic alerts and scheduled reports sent to your
mobile device
-- Voice traffic alerts and scheduled reports sent to your cell phone or
landline
-- SMS text message updates obtained by texting a city code to
TRAFC (87232)
-- Toll-free traffic hotline updates obtained by calling 1-866-MY-TRAFC
(1-866-698-7232)
-- Wireless web (WAP) site traffic hotspot updates accessed with any
web-enabled device at http://mobi.traffic.com
About Traffic.com
Traffic.com is a leading provider of traffic solutions to consumers and
businesses. Powered by the NAVTEQ Traffic(R) advanced data collection and
processing infrastructure, Traffic.com provides comprehensive coverage to
74 Designated Market Areas (DMAs) and 107 Core Based Statistical Areas
(CBSAs) encompassing traffic congested U.S. cities. Traffic.com(R)
solutions include predictive traffic trends, vehicle speeds, congestion
levels, travel times, and delay times, incidents and events. Business
customers include broadcast media, Web and mobile publishers, content
providers and developers, government agencies, and advertisers. Traffic.com
solutions are delivered via radio, television, Web, wireless device,
in-vehicle and portable navigation systems. This broad content distribution
network creates cross-platform branding opportunities for advertisers,
enabling them to expand their reach and target on-the-go consumers.
The Traffic.com logo and Traffic.com registered trademarks of
Traffic.com, Inc. (C) 2007 Traffic.com, Inc.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information
for automotive navigation systems, mobile navigation devices,
Internet-based mapping applications, and government and business solutions.
NAVTEQ creates the digital maps and map content that power navigation and
location-based services solutions around the world. The Chicago-based
company was founded in 1985 and has over 3,100 employees located in 167
offices in 31 countries.
NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other
countries. All rights reserved.
This document may include certain "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans,
objectives, expectations and intentions and other statements contained in
this press release that are not historical facts and statements identified
by words such as "expects," "anticipates," "intends," "plans," "believes,"
"seeks," "estimates" or words of similar meaning. The statements are based
on our current beliefs or expectations and are inherently subject to
various risks and uncertainties, including those set forth under "Item 1A.
Risk Factors" in each of the Company's most recent Annual and Quarterly
Reports filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to
changes in global political, economic, business, competitive, market and
regulatory factors. NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.
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