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  LG Electronics to Showcase Continued Leadership in Wireless Industry at CES 2006

    Handset Lineup Reflects LG's Great Strides Forward in Advanced Feature
               Development and Aggressive Marketing Initiatives

    LAS VEGAS, Jan. 4 /PRNewswire/ -- LG Electronics MobileComm, a leading
worldwide provider of advanced wireless handsets and accessories previewed its
aggressive 2006 mobile phone product roadmap at the 2006 Consumer Electronics
Show (CES).  In addition to its 2006 handsets that integrate the latest
wireless technologies with style and function for the U.S. market, LG also
emphasized its global reach and showcased 22 different models available
outside the U.S.  CES attendees can get a closer look at LG mobile phone
technology at the LG Booth, #8214 in the Central Hall of the Las Vegas
Convention Center.
    LG Mobile Phones' strong presence at CES reflects the company's growing
U.S. market share, which rose to 19.6 percent in the third quarter of 2005.
Third-quarter shipments catapulted LG to the number two spot across all mobile
phone manufacturers, while LG maintained the largest share of the U.S. CDMA
mobile handset market; increasing its CDMA market share to a 2005 average of
32 percent in this highly competitive arena.  LG also strengthened its
position as a GSM handset manufacturer, securing the number four spot -- only
two years after the launch of its first GSM device.  With strong growth in the
GSM market, up 4.2 percent to a GSM market share of 10.3 percent(i), LG is
poised to continue its expansion into the U.S. GSM space into 2006.
    Juno Cho, president of LG Electronics MobileComm, said, "Our 2006 handset
roadmap features a myriad of products that push the envelope of mobile phone
technology and functionality."
    Highlighting its global offerings, LG Mobile Phones displayed its full
scope of handset styles and functions available outside of the U.S.  Devices
on display show video telephony, 5 mega-pixel camera capability and
terrestrial DMB functionality.  Several new swivel designs and accessories
exude style and accentuate the mobile phone users' experience.  Further, fun
takes centerstage with handsets capable of mobile karaoke and the ultimate in
3-D mobile gaming, the 'PowerPlay' handset, which boasts an awesome million
polygons per second.  Other handsets provide consumers with a glimpse into
future mobile phone technology in the United States, including units that
double as navigation devices and a health-oriented handset that can test blood
sugar, body fat and stress levels.

    Featured LG Handsets at CES 2006 Include:
    CU-320 -- Featuring high-speed UMTS 3G technology and Cingular Video, the
CU320 gives users the power to download streaming clips of favorite songs,
music videos, or TV shows at the touch of a button.  With the CU320, users are
free to enjoy the best of all media whenever or wherever they are.
    VX8100 -- With the VX8100 from Verizon Wireless and LG Mobile Phones,
high-speed video clip downloads, Bluetooth wireless technology and stereo
sound ensure consumers stay entertained and in-touch.  In concert with the
advanced features packed into the VX8100, Verizon Wireless' EV-DO network and
its outstanding V CAST service give access to a whole new world of rich
multimedia content.
    VX9800 -- The V represents the ultimate convergence of advanced wireless
capabilities and the latest developments in mobile entertainment.  This
handset is a complete experience, offering music, data and all the latest
mobile handset bells and whistles, including a beautiful large color screen,
integrated keypad and stereo sound.
    F9200 -- The new F9200 is the first handset from LG Mobile Phones designed
to provide users with an authentic email and instant messaging experience on
their mobile phone, allowing easy typing and constant access to IM.  The
multimedia messaging functionality makes it the only device users need to take
wherever they go to stay mobile yet instantly connected to friends, family and
co-workers.
    F7200 -- The F7200 is the latest handset from LG Mobile Phones that
includes the ever- popular Push-To-Talk technology.  The F7200 also includes
supremely capable multi-media messaging functionality, allowing users to stay
connected instantly.
    CE500 -- The sleek and stylish CE500 creates an all-in-one multimedia
experience for users looking to keep in touch while rockin' out to their
favorite MP3 songs.  With a built-in VGA camera/camcorder and flash, external
memory port for data storage, multimedia messaging services and tri-band
capabilities, this phone is all that is needed to get around the world and
back again.
    Migo -- Especially designed for kids, the LG Migo is a playful, bright
green phone with blue backlit LCD that is easy to use -- just press and call.
The Migo includes a speakerphone, four speed-dials, caller ID, 10 fun kid
tones and a dedicated emergency button to give parents peace of mind.

    ABOUT LG ELECTRONICS, INC.
    LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-
edge, convergent electronics, information and communications products designed
to meet the diverse needs of fast-changing consumers. With consolidated sales
of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total
sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries
located in 39 countries and operates four business units including Mobile
Communications, Digital Appliance, Digital Display and Digital Media.
    LG Electronics' goal worldwide is to create and enable the intelligent
networking of digital products that will make consumers' lives better than
ever. For more information please visit http://www.lge.com .

    ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
    LG Electronics Mobile Communications Company is the world's leading
manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing
manufacturer of mobile phones worldwide. The company provides a total range of
wired and wireless solutions, and is rapidly establishing a global presence as
it cultivates international market share in 3G handsets.

    i Source:  IDC, Worldwide Quarterly Mobile Phone Tracker, Q3 2005,
December 2005.


  SOURCE LG Electronics




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Related links:
  • http://www.lge.com
  • http://cesweb.org/default_flash.asp
    CONTACT:
    Melissa Elkins of LG Electronics,
    +1-858-635-5329, melkins@lge.com , or, Josh Roberts,
    +1-310-248-6148, josh.roberts@ogilvypr.com , for LG Electronics

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