Industry-First OptiView(TM) Screen Complements Tried and True Technology in
NAV ONE(R) 5000
LAS VEGAS, Jan. 4 /PRNewswire-FirstCall/ -- Featuring the
ground-breaking OptiView ultra-bright, five-inch touch screen, Cobra
Electronics (Nasdaq: COBR) will unveil the NAV ONE 5000 at the Consumer
Electronics Show. The screen, an exclusive Cobra feature, is paired with a
new slim design and road-tested, user-friendly technology that makes the
NAV ONE 5000 a streamlined combination of effortless navigation,
portability and user-friendly features, all at a competitive price.
The NAV ONE 5000's slim OptiView touch screen provides an on-screen
view showing 20 percent more of the road ahead compared to traditional
widescreen navigation units. Plus, on-screen text that is 50 percent larger
than the competition and enhanced backlighting make for easy-to-view colors
and graphics, even in extreme lighting conditions. And with a lower
mounting option, the screen is easily visible without obstructing the
driver's view of the road.
Exclusive verified speed and red light camera location alerts are
provided by the NAV ONE 5000 through Cobra's own proprietary database --
the only verified database of its kind in the U.S. The unit uses GPS
technology to monitor the driver's location in relation to the cameras and
provides alerts up to a mile before reaching them.
"Safety on the road is an ever-present concern for today's driver, and
we're responding to that concern with the new NAV ONE 5000," said Tony
Mirabelli, senior vice president of sales and marketing for Cobra. "The
unit offers a design and feature set that enhances driver safety and
alertness, such as its easy-to-view OptiView screen and speed and red light
camera alerts for dangerous intersections."
The 5000 also offers the My Favorite Brands feature, which makes over
800 brands accessible at the touch of a button. Once the driver selects
brands in categories such as restaurants, large retail chains and famous
coffee shops, the companies' brand icons appear on the map, providing
"at-a-glance" visibility to the driver.
The NAV ONE 5000 is traffic-ready with the richest, up-to-the-minute
traffic content available. The optional traffic receiver and subscription
delivers traffic data for 69 major metropolitan areas throughout the United
States via four color-coded levels of traffic flow information. In
addition, Cobra's patent-pending Compare Routes feature allows the driver
to choose from two on-screen routing options to get around traffic.
Other features found standard in Cobra's NAV ONE 5000 include
turn-by-turn voice guidance with spoken street names; Bluetooth(R)
connectivity for hands-free calling; a rechargeable lithium-ion battery;
over 7.6 million points of interest; and the widest temperature usability
range on the market (allowing functionality in conditions ranging from -4
to 140 degrees Fahrenheit).
The NAV ONE 5000 is available at an MSRP of $509.95 at leading
retailers. The optional real-time traffic feature with a 15-month traffic
service subscription is $159.95.
Cobra's navigation products have won acclaim from consumers and
reviewers alike. In January 2006, the NAV ONE 4500, which was the first
fully integrated real-time traffic mobile navigation device, was named a
Consumer Electronics Show Design and Engineering Showcase honoree in the
Vehicle/Mobile Electronics category.
Along with the NAV ONE 5000, Cobra's 2008 mobile navigation, radar
detection, two-way radio, citizens band and marine products will be on
display at this year's CES in Las Vegas, January 7-10 in the Central Hall,
booth # 9841, at the Las Vegas Convention Center. Additionally, Cobra's
radar, mobile navigation and two-way radio products will be on display at
CES Unveiled, January 5 in the Sands Expo and Convention Center.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of
communication and navigation products, with a track record of delivering
innovative and award-winning products. Building upon its leadership
position in the GMRS/FRS two-way radio, radar detector and Citizens Band
radio industries, Cobra identified new growth opportunities and has
aggressively expanded into the marine market and has expanded its European
operations. The Consumer Electronics Association, Forbes and Deloitte &
Touche have all recently recognized Cobra for the company's innovation and
industry leadership. To learn more about Cobra Electronics, please visit
the Cobra site at http://www.cobra.com.
Media Contact:
Elizabeth Sherman
312.729.4434
esherman@golinharris.com
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