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  Imation Expands Flash Drive Security With Rugged, Tamper-Resistant Designs

   Pivot Plus Flash Drive Features Hardware Encryption to Meet Extreme Security Needs. (PRNewsFoto/Imation Corp.)

LAS VEGAS, NV UNITED STATES
    Pivot Plus Flash Drive Features Hardware Encryption to Meet Extreme
Security Needs; Re-designed Pivot Flash Drive Offers Security and Increased
                                  Capacity

    LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- DIGITAL EXPERIENCE AT CES
-- Imation Corp. (NYSE: IMN), a worldwide leader in removable data storage
media, today introduced the Imation Pivot Plus Flash Drive and re-designed
Imation Pivot Flash Drive, each engineered to deliver advanced security
options. The Pivot Plus Flash Drive features a rugged design and maximum
security to meet rigorous government security standards, providing an ideal
way for business professionals and government personnel to safely store and
transport sensitive or valuable data. The updated Pivot Flash Drive offers
an enhanced design and security features, making it the perfect solution
for today's mobile business professional.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080106/AQSU034)

    "Because of their size, ease of use and portability, flash drives are
business tools that require enhanced security to ensure data stays safe,"
said Keith Schwartz, director, North America sales and marketing, Imation
Corp. "With the addition of the Pivot Plus Flash Drive and newly enhanced
Pivot Flash Drive to the Imation flash suite, Imation is furthering its
commitment to security across all its flash drive products. Road warriors
can now select the level of memory and security they need to safely store
and transfer data on the go."

    Pivot Plus Flash Drive Ensures Data is Automatically Secure

    The Pivot Plus Flash Drive delivers an additional level of protection
with 256-bit AES hardware encryption, providing further assurance that data
stored on the drive will not be compromised. Hardware encryption is
integrated into the drive controller and automatically initiated by the
drive, requiring secure storage of all data that cannot be compromised by
outside users. The encryption software automatically launches when the
drive is inserted into a computer's USB port, ensuring that the contents of
the drive are always password protected and encrypted.

    The compact, easy-to-use Imation Pivot Plus Flash Drive also features
one password-protected partition that only allows storage of encrypted
data, a tamper-resistant housing and full compliance with the federal Trade
Agreements Act. Additional security features include administrative
password control, automatic formatting after seven failed attempts and
character requirements.

    Pivot Flash Drive Offers Performance and Security

    The Pivot Flash Drive provides easy-to-use software encryption software
and drive partitioning that gives the user control over secure data, as
well as the ability to share content with other users. It also is newly
enhanced for Windows(R) Vista ReadyBoost compatibility, allowing it to be
used to accelerate system performance, as well as store and transport data.
Additionally, the re-designed Pivot Flash Drive is now available with up to
8GB of capacity.

    Secure Design Backed by Extreme Testing

    Imation's Pivot Plus and Pivot Flash Drives feature innovative
tamper-resistant designs, adding physical security to the drives'
remarkable virtual security. The Pivot Plus and Pivot Flash Drives are
small, light and easy to use, and feature an enhanced extra-sturdy key ring
connector making it simple to attach the drives to key rings, chains,
briefcases and duffle bags. Made of tough, durable materials, the Pivot
Plus and Pivot Flash Drives are designed to withstand shock and large
variations in temperature. Each also includes an integrated, no-lose pivot
cap to protect from loss and the elements. The drives also feature a pivot
design with a visual "dash" or "plus" encryption identifier that sits
further into the casing, creating a compact drive length when open and in
use.

    Like all Imation flash drives, the Imation Pivot Plus and Pivot Flash
Drives undergo rigorous testing and qualification procedures to ensure the
drives perform well with Windows XP, 2000, and Vista operating systems. The
drives are engineered to meet all regulatory testing and withstand extreme
environmental conditions, providing users with added assurance that the
drive will perform even when exposed to the harshest elements.

    Pricing and Availability

    The Imation Pivot Plus Flash Drive is available now, and Pivot Flash
Drive will be available later this quarter in the United States, each in
1GB, 2GB, 4GB and 8GB capacities. The Pivot Plus Flash Drive is available
for a manufacturer's suggested retail price (MSRP) ranging from $69.99 to
$249.99, based on capacity. The Pivot Flash Drive is available for an MSRP
of $29.99 to $199.99, based on capacity.

    For more information about Imation's complete line of USB flash drives,
please go to http://www.imation.com/flash.

    About Imation Corp.

    Imation Corp. is the only company in the world solely focused on the
development, manufacture and supply of removable data storage products
spanning the four pillars of magnetic, optical, flash and removable hard
disk storage. With more than 50 years of data storage leadership beginning
with the development of the world's first computer tape, in 2006 Imation
proudly marked its 10th anniversary as an independent company. In addition
to the Imation brand, Imation Corp.'s global brand portfolio includes the
Memorex brand, one of the most widely recognized names in the consumer
electronics industry, famous for the slogan, "Is it live or is it Memorex?"
Imation is also the exclusive licensee of the TDK Life on Record brand, one
of the world's leading recording media brands. And as co-developer of
Nickelodeon's Npower brand of consumer electronics, Imation helps empower
kids of all ages to use the latest technology. Additional information about
Imation and its brands is available at http://www.imation.com or by calling
1-888-466-3456.

    Imation, the Imation logo, Memorex, 'Is it live or is it Memorex?' are
trademarks of Imation Corp and its subsidiaries. The TDK Life on Record
logo is a trademark of TDK Corporation. All other trademarks are property
of their respective owners.



  SOURCE Imation Corp.




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Related links:
  • http://www.imation.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080106/AQSU034
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Mary Rawlings-Taylor of Imation Corp.,
    +1-651-704-6796, mjrawlings-taylor@imation.com; or Jamie Ernst of
    Brodeur, +1-210-495-5757, jernst@brodeur.com, for Imation Corp.

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