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  Samsung Showcases an Innovative New Line of High Fashion Mobile Phones

              Giorgio Armani-Samsung phone, Serenata, B'Phone
                                Booth #11033

    LAS VEGAS, Jan. 6 /PRNewswire/ -- Samsung Electronics showcases its
stylish line of high-fashion mobile phones at the 2008 International
Consumer Electronics Show. These phones combine chic, sophisticated design
with Samsung's innovative mobile phone engineering to suit consumers who
desire a phone that offers both style and the latest in advanced
technology.

    The Giorgio Armani-Samsung phone meets the needs of those who aspire to
own technologically advanced device with which to communicate, as well as
complete their lifestyle. Samsung, a market leader in consumer electronics,
and Giorgio Armani, one of the world's leading fashion and lifestyle
companies, have come together to develop a mobile device that provides both
elegant design and cutting edge technology. The size of a credit card and a
mere 10.5 mm in thickness, the Giorgio Armani-Samsung phone is available in
selected mobile phone stores and Giorgio Armani boutiques in major European
countries, with plans for expansion to other markets in 2008.

    Serenata is a luxury phone created between the home theatre designer
Bang & Olufsen and Samsung. Serenata combines the advanced acoustics and
creative design of Bang & Olufsen with the progressive mobile technology
abilities of Samsung to provide high quality and pleasurable design. A
music player and mobile phone in one, Serenata has a sizable internal
memory used to hold a library of music tracks. The phone also features
context-sensitive touch screen with a large aluminum wheel that provides
ease and comfort when navigating through the phone. Bang & Olufsen's
ingenious acoustics, which feature two high-quality speaker units, along
with a built-in speaker and advanced audio engineering, work together to
deliver outstanding clarity of sound of for both the music player and the
mobile phone.

    The B'Phone by Samsung is a limited edition handset available only
through Sprint which offers customers a new look and exclusive content on
an iconic music phone. An update to the popular UpStage, the B'Phone's
dual-sided design is designed to optimize music capabilities with the look
of an MP3 player on one side and a phone on the other. To complement the
style and glamour of the Grammy-winning artist Beyonce, the B'Phone is
coated in rich burgundy and gold colors and comes complete with a preloaded
special Beyonce-styled start-up screen.


Giorgio Armani-Samsung Mobile Specifications Standard GPRS/ EDGE Tri-Band (900/1800/1900) Camera 3 Megapixel Camera Display 2.6" QVGA TFT LCD (262K Colors) Multimedia H.263, AAC+/MP3/WMA, MPEG4, AAC, e-AAC+ Features Bluetooth(R) 2.0 / USB 2.0 high-speed/ MTP 2.0 Mobile Printing (BPP, PictBridge) micro SD(TM) external memory slot Bluetooth(R) Headset (A2DP) Full Touch Screen & Touch UI Size 87.5 x 54.5 x 10.5 mm Serenata Specifications Standard 3G/GSM R/F band, GSM 900,1800,1900 and HSDPA 2100 Display 2.26" TFT LCD (256K Colors) Multimedia MP3, AMR (Voice Tag), AAC, WMA, WMA Lossless 9.1 Features Bluetooth(R) 2.0 SMS, MMS, E-Mail (POP3, IMAP4, SMTP, SSL, TLS, OTA E-Mail Settings Configuration) micro SD(TM) external memory slot OMA DRM, Windows Media DRM SRS TruBass Size 63 x 109.5 x 19.7 mm B'Phone Specifications Display Music Display: 2.1" TFT (176 x 220 pixels), Phone Display: 1.4" TFT (176 x 65 pixels) Features Built in MP3 player with MicroSD card slot Streaming music, with access to Sirius, VH1 and MTV 1.3 megapixel camera with 2x digital zoom and video camcorder Advanced stereo Bluetooth with Bluetooth caller ID SMS Voice and text messaging Size 1.73" x 4.07" x 0.37" mm Samsung at ICES 2008 To see Samsung Electronics' complete ICES 2008 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at http://www.samsung.com/icespress. About Samsung Telecommunications America Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com
  SOURCE Samsung Telecommunications America




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Related links:
  • http://www.samsung.com
    CONTACT:
    Ashley Lane of MWW Group, mobile,
    +1-214-532-6276, office, +1-972-301-5407, alane@mww.com, for
    Samsung Telecommunications America

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