Companies to Collaborate on Digital Products and Marketing Campaigns in the
Promotion of Devices and Artists
'MOTO Experience Pack' Among First Products to Be Launched Through New
Partnership
LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT),
and Warner Music Group Corp. (NYSE: WMG) today announced a global strategic
partnership to create new music-based products and experiences for the
mobile platform. This groundbreaking agreement marks the first time a music
company and handset manufacturer have established a broad-ranging global
agreement for collaboration on the development of digital products,
marketing campaigns and strategic planning across multiple devices and
featuring a variety of artists.
By aligning with music powerhouse WMG, Motorola can offer consumers
exclusive content, including premium products such as pre-loaded and
over-the- air delivered full-length songs, ringtones, ringback tones,
mobile music videos, wallpapers and more. This agreement, in part, lays the
foundation for an ongoing collaboration to match Motorola's global handset
marketing initiatives with WMG's artist promotions. Motorola and WMG will
work closely with wireless carriers in the development of these new
music-based products in an effort to provide consumers with a seamlessly
integrated mobile music experience.
"Establishing a global partnership with Warner Music Group opens the
door for exciting entertainment opportunities for Motorola consumers," said
Scott Durchslag, corporate vice-president of Product and Xperience
Invention, Motorola Mobile Devices. "Exclusive access to content from
Warner's world- renowned roster of artists enables our mobile phone
consumers to further enrich and personalize their mobile multimedia
experiences. We think this venture has potential to serve as a successful
template for building relationships with other music and entertainment
entities around the world."
"Motorola is a clear leader in the development of mobile devices and
has an excellent track record for working closely with wireless carriers to
continually improve the consumer's music experience on the handset," said
Alex Zubillaga, executive vice president, Digital Strategy and Business
Development, WMG. "Through our direct relationships with wireless carriers,
Warner Music Group already reaches more than 1.4 billion consumers. This
partnership represents the next phase of our mobile strategy as we focus on
collaborating with manufacturers such as Motorola to complement and enhance
our carrier distribution footprint by creating first-rate music experiences
on the handset through improved music-driven user interfaces, new
music-based products and innovative artist promotions."
One of the first mobile products expected to be offered as part of this
agreement is the MOTO Experience Pack. The MOTO Experience Pack is a single
file downloaded to the mobile device that contains several-music based
products creating a feature-rich multimedia artist experience on the
handset. MOTO Experience Packs will be available in the second half of
2007.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A Fortune 100
company with global presence and impact, Motorola had sales of US $35.3
billion in 2005. For more information about our company, our people and our
innovations, please visit http://www.motorola.com .
About Warner Music Group
Warner Music Group became the only stand-alone music company to be
publicly traded in the United States in May 2005. With its broad roster of
new stars and legendary artists, Warner Music Group is home to a collection
of the best-known record labels in the music industry including Asylum,
Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch,
Perfect Game, Reprise, Rhino, Rykodisc, Sire, Warner Bros. and Word. Warner
Music International, a leading company in national and international
repertoire, operates through numerous international affiliates and
licensees in more than 50 countries. Warner Music Group also includes
Warner/Chappell Music, one of the world's leading music publishers. For
more information about Warner Music Group, visit our corporate website at
http://www.wmg.com .
*Certain mobile phone features are dependent on the capabilities and
settings of your service provider's network. Additionally, certain features
may not be activated by your service provider, and/or their network
settings may limit the feature's functionality. Always contact your service
provider about feature availability and functionality. All features,
functionality and other product specifications are based upon the latest
available information and are believed to be accurate; however such product
specifications are subject to change without notice or obligation.
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SOURCE Motorola, Inc.
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Related links:
http://www.motorola.com
http://www.wmg.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Shannon Swallow of Motorola, Inc.,
+1-847-668-7086, ShannonS@motorola.com , or Will Tanous of Warner
Music Group, +1-212-275-2244, Will.Tanous@wmg.com , or Amanda
Collins of Warner Music Group, +1-201-388-2622,
Amanda.Collins@wmg.com
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