LAS VEGAS, Jan. 8 /PRNewswire/ -- CES -- Today, Eye-Fi
(http://www.eye.fi), makers of the world's first wireless memory card for
digital cameras, announced an agreement with Lexar Media, a leading
provider of memory products for digital media, to introduce a wireless
memory card based on Eye-Fi's patent-pending technology. As a result of the
agreement, Lexar Media will introduce a new memory card with Eye-Fi's
technology that allows users to send photos directly from their digital
camera to their computer or their favorite online photo sharing site.
"Our agreement with Lexar Media is our first step toward offering
camera, storage, and digital home device makers a unique way to incorporate
the power of wireless connectivity and web services into their products,"
said Jef Holove, CEO of Eye-Fi. "We see Lexar as an ideal business partner
to extend the benefits of Eye-Fi's wireless photo sharing to consumers.
Lexar's intellectual property in flash memory is a sign of their technology
leadership and Lexar has a portfolio of brands that consumers have relied
on for years. "
"Our customers are always looking for easier, faster and more reliable
ways to store and share their memories, and we want to keep pace with their
busy lifestyles," said Brad Anderson, Director of Product Marketing at
Lexar Media. "We believe our customers will enjoy the benefits of being
able to tap into the benefits of Eye-Fi's service -- including direct
uploads of photos to many different online destinations and users' home
computers."
Lexar Media will feature a demonstration of Eye-Fi's technology and
service in its booth (#31434 South Hall 3 Upper Level) at the 2008 Consumer
Electronics Show in Las Vegas, January 7-10.
Eye-Fi's 2GB Eye-Fi wireless SD memory card for digital cameras was
recently named one of PC World's "25 Most Innovative Products." For more
information, please visit http://www.eye.fi.
About Eye-Fi, Inc.
Founded in 2005, the company is dedicated to building products and
services that help consumers navigate, nurture and share their visual
memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
automatically send photos from a digital camera to online, in-home and
retail destinations. Headquartered in Mountain View, Calif., the company's
investors include Opus Capital and Shasta Ventures. More information is
available at http://www.eye.fi.
About Lexar Media
Lexar Media is a leading marketer and manufacturer of NAND flash and
DRAM memory products under the Lexar and Crucial brand names. Lexar Media
also sells flash memory products under the Kodak brand. For more
information about Lexar Media, visit http://www.lexar.com. For more
information about Crucial products, visit http://www.crucial.com,
http://www.crucial.com/uk or http://www.crucial.com/eu. Lexar Media, Inc.
is a subsidiary of Micron Technology, Inc., and Lexar Media is a division
of Micron Europe Limited, a division of Micron Semiconductor Asia Pte.
Ltd., and a division of Micron Japan, Ltd.
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