Largest drug store chain in Latin America to deploy DemandTec Price(TM)
NEW YORK, Jan. 14 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq:
DMAN), a leading provider of on-demand optimization solutions for retailers
and consumer products companies, today announced that Farmacias Ahumada
S.A. (FASA), the largest drug store chain in Latin America with more than
168 million shoppers per year, has selected the DemandTec Price
software-as-a-service pricing application for use chain-wide.
FASA, which is based in Chile and has operations in Peru and Mexico,
will use DemandTec to execute its pricing strategy consistently and
effectively to improve its price image with its customers and to improve
forecasting based on a quantified understanding of consumer demand.
"After a comprehensive evaluation, we were convinced that DemandTec
offers the best and most complete pricing solution available in the
market," said Jaime Trewik, Commercial Planning & Strategic Pricing Manager
of Farmacias Ahumada. "Their intuitive user interface, solid science
platform, professional and experienced team, and the software-as-a service
business model all gave us the confidence that we'll have a successful,
long-term relationship with DemandTec."
DemandTec Price is part of the integrated software-as-a-service suite
from DemandTec that enables retailers to strategically price the entire
store and collaborate with suppliers. Retailers use DemandTec to optimize
prices for new items, regular retails, promoted items, and
markdown/clearance items, as well as to maintain prices on a regular basis
and efficiently manage the collaborative trade promotion planning process
with their network of suppliers.
"FASA has built an outstanding reputation as a retail leader in Latin
America," said Dan Fishback, president and CEO, DemandTec. "We're delighted
that FASA's commitment to providing superior customer value and service
will now be supported by DemandTec solutions."
About FASA
FASA's principal activities are purchasing and selling medicines,
nutritional supplements, beauty, hygiene, baby and personal care products
and other articles of convenience. These products are sold through the
group's network of pharmacies in Chile, Peru, and Mexico. It has 601
pharmacies in Mexico, 359 pharmacies in Chile, and 168 in Peru. Its main
trademarks in each country are Farmacias Benavides (Mexico), Farmacias
Ahumada (Chile) and Boticas Fasa (Peru).
About DemandTec
DemandTec's suite of on-demand applications empowers retailers and
consumer products companies to optimize strategic decisions and collaborate
in order to achieve their revenue, profitability and sales volume
objectives. DemandTec (NASDAQ: DMAN) customers include leading retailers
such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America,
Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more
than 100 consumer products companies. DemandTec has managed more than one
million trade promotion deals between retailers and their manufacturer
partners. For more information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec's solutions. These forward-
looking statements involve risks and uncertainties, as well as assumptions
that, if they do not fully materialize or prove incorrect, could cause our
results to differ materially from those expressed or implied by such
forward- looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the
Securities and Exchange Commission. All forward-looking statements in this
press release are based on information available to DemandTec as of the
date hereof, and DemandTec assumes no obligation to update these
forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of
DemandTec, Inc. DemandTec Price is a trademark of DemandTec, Inc. All other
trademarks are the property of their respective owners.
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SOURCE DemandTec, Inc.
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Related links:
http://www.demandtec.com/
CONTACT:
media, Cassandra Moren of DemandTec, Inc.,
+1-650-226-4690, cassandra.moren@demandtec.com; or investor,
Michael Kern of ICR, +1-617-956-6731, michael.kern@icrinc.com,
for DemandTec, Inc.
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