New Web IDs, Streamlined Designs Signal New Day in Tribune's Help Wanted
Advertising
CHICAGO, Jan. 14 /PRNewswire/ -- Starting next week, Chicago Tribune
will replace its weekday Help Wanted listings with a streamlined
"Careerbuilder QuickFind" feature in the Tuesday edition's Business section
-- a move that will deliver an improved experience to both advertisers and
job seekers.
Tuesday's QuickFind listings offer only basic information -- position,
company and location -- leaving a full description to be easily accessed at
chicagotribune.com/careerbuilder via its corresponding Web ID. QuickFind's
full-color pages and clean design makes it easy to review hundreds of
listings in no time. Similarly, the Sunday edition's Careerbuilder section
has a bold new look with fewer columns, larger ads, and clear headings that
enable easier page scanning and navigation.
"Chicago Tribune and the rest of the newspaper industry face the same
challenges with shifts in help wanted advertising, and we are taking the
lead on reinventing the way we present our job listings," said Ellen
Glassberg, director of recruitment advertising. "We see this challenge as
an opportunity for us to retool our recruitment advertising offerings and
fully integrate the online and print job search experience to be
hyper-focused on the needs of job seekers."
The new Tuesday QuickFind feature will debut in the Business section on
January 22 while the new Sunday Careerbuilder section launches on January
20. A multimedia advertising campaign touting the changes to the
newspaper's Help Wanted listings launches today around Chicago.
The changes to Tribune's Help Wanted offerings coincide with today's
debut of a new masthead, refreshed page design and a slimmer page width,
which is 1/2-inch narrower than before. The page height will remain the
same. The change to this new industry standard width will provide
advertisers with more universal ad sizes and conserve newsprint.
About Chicago Tribune Company
Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper
with daily readership of about 1.8 million and about 2.6 million on Sunday.
The company also operates related print and interactive media serving
Chicagoland. Chicago Tribune is the founding publication of Tribune
Company, one of the country's leading media companies, operating businesses
in broadcasting, publishing and on the Internet.
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