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  Dunkin' Donuts Goes to Mars in 2008

  Blasting Off the New Year with a Candy Bar Inspired Menu Featuring Milky
            Way(R) Brand Hot Chocolate and M&M'S(R) Brand Donuts

    CANTON, Mass., Jan. 14 /PRNewswire/ -- Dunkin' Donuts, the world's
largest coffee and baked goods chain, is launching the new year on a
chocolate note with the introduction of three new chocolate menu items to
satisfy everyone's sweet tooth: a Milky Way(R) Hot Chocolate, an M&M's(R)
Donut, and Dunkin's own Triple Chocolate Muffin.

    Dunkin' Donuts has partnered with Mars, Inc. in creating two of these
new treats featuring Mars' signature confections, Milky Way and M&M'S
Chocolate Candies. Milky Way Hot Chocolate is a rich, smooth, hot beverage
that blends chocolate, caramel and vanilla nougat flavors, just like the
classic candy bar. Milky Way Hot Chocolate complements Dunkin' Donuts' line
of freshly brewed hot beverages and is available in participating Dunkin'
Donuts restaurants nationwide. This exciting new permanent beverage
offering joins Dunkin' Donuts' classic Hot Chocolate and White Hot
Chocolate-hot beverage selections that warm Dunkin' Donuts busy, on-the-go
customers through the winter months. All Hot Chocolate beverages are topped
off with a dollop of whipped cream.

    The M&M's Donut, covered in chocolate or vanilla icing and sprinkled
with colorful mini M&M's, is a fun, creative addition to Dunkin' Donuts'
extensive donut line. The M&M's Donut is available at participating Dunkin'
Donuts restaurants nationwide through March.

    Dunkin' Donuts rounds out its New Year's product introductions with its
Triple Chocolate Muffin. Featured in participating restaurants through
March, this decadent bakery creation is made with a blend of rich cocoa,
packed with two kinds of chocolate chips and topped with powdered sugar.

    "Dunkin' Donuts is delighted to offer an exciting Mars Chocolate brand
infused menu to allow our customers to indulge their love of chocolate with
delicious new food and beverage choices," said Robert Rodriguez, Dunkin'
Donuts brand president.

    Dunkin' Donuts is committed to expanding its number of existing U.S.
stores-moving into new markets while expanding in its current cities.
Within the past year, the company has launched plans or entered into
agreements for significant expansion in Las Vegas, Indianapolis, Phoenix,
Dallas, Austin and Houston, among other locations. Dunkin' Donuts' first
Las Vegas store set an opening week sales record, making Las Vegas the site
of the most successful new store opening in Dunkin' Donuts' 57-year
history.


Contact: Michelle King Ryan Bowling Dunkin' Donuts Mars Snackfood US (781) 737-3585 (908) 850-2396 Michelle.King@dunkinbrands.com ryan.bowling@effem.com About Dunkin' Donuts Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 franchised restaurants in 31 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit http://www.DunkinDonuts.com. About Mars, Incorporated Mars, Incorporated, is a privately-held company that produces some of the world's leading confectionery, food, petcare, beverage, and health & nutrition products, and operates in more than 65 countries. Headquartered in McLean, Virginia, Mars, Incorporated employs more than 12,000 associates in the United States and 43,000 associates worldwide with 54 sites nationally and more than 100 manufacturing facilities globally. The company's global sales exceed $21 billion annually.
  SOURCE Dunkin' Donuts




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Related links:
  • http://www.DunkinDonuts.com
    CONTACT:
    Michelle King of Dunkin' Donuts,
    +1-781-737-3585, Michelle.King@dunkinbrands.com; or Ryan Bowling
    of Mars Snackfood US, +1-908-850-2396, ryan.bowling@effem.com

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