Lingerie and Beauty brand will advertise on broadcast and host pre-Bowl
party
COLUMBUS, Ohio, Jan. 14 /PRNewswire/ -- Victoria's Secret will
advertise during FOX's broadcast of the National Football League's Super
Bowl XLII airing on Sunday, February 3rd. The advertisement is part of the
brand's Valentine's Day marketing efforts, which also include a pre-Bowl
VIP party, the release of the What Is Sexy? 2008 list and the premiere of
the "Victoria's Secret: What is Sexy? 2008" television special airing on E!
Entertainment Television.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080114/NYM087)
"Valentine's Day is an important holiday for the brand and with this
year's Super Bowl being positioned so close to February 14th, we had a
unique opportunity to use one of the year's highest rated television
programs as a vehicle to launch our efforts surrounding Valentine's Day,"
says Victoria's Secret Chief Marketing Officer Jill Beraud.
Victoria's Secret Angel Adriana Lima stars in the 30-second spot, which
was creatively conceived in-house for the Super Bowl. The ad's only
broadcast TV airing will be during the Super Bowl telecast February 3;
however the ad will be posted to the Victoria's Secret website
(http://www.victoriassecret.com) at midnight after the game until March 11th.
The brand last ran a spot during the 1999 Super Bowl telecast to
dramatize that year's upcoming Victoria's Secret Fashion Show webcast and
pull attention to the Victoria's Secret website which had launched in 1998.
The result was groundbreaking -- 1.2 million people left their Super Bowl
viewing to log on to the Victoria's Secret website after the commercial ran
in the first quarter of the game. The live webcast of the fashion show
which occurred a few days later drew a then record-breaking 1.5 million
viewers, crashing the website.
On the eve of the game, Victoria's Secret will unveil their 3rd annual
What is Sexy? list and celebrate with a VIP and Celebrity party in
Scottsdale, AZ. As America's sexiest brand, Victoria's Secret has been the
authority on who and what is the sexiest, naming categories including actor
and actress, male and female musician, athlete, eyes, lips and even mom and
dad. The What Is Sexy? 2008 Valentine's Day party hosted by Victoria's
Secret Angels including Adriana Lima, Karolina Kurkova and Selita Ebanks,
will be Super Bowl weekend's most exclusive engagement. The Valentine's Day
themed event will feature celebrity pink carpet arrivals and surprise
performances and will take place at Scottsdale's Taste Ultra Lounge.
In addition, E! Studios Productions and Ryan Seacrest Productions have
joined forces with Victoria's Secret for a one-hour special entitled
"Victoria's Secret: What is Sexy? 2008" airing Saturday, February 9th on E!
Entertainment Television. The one-hour program, hosted by angel Adriana
Lima, is Victoria Secret's first-ever television special on their What is
Sexy? list and features the winners on this year's list complete with
exclusive interviews from some of today's hottest names and a full recap of
some of the winners from previous years. E!'s special also takes viewers
inside the Victoria's Secret What is Sexy? 2008 Valentine's Day party.
About Victoria's Secret:
Victoria's Secret is the leading specialty retailer of lingerie and
beauty products, dominating its world with modern, fashion-inspired
collections, prestige fragrances and cosmetics, celebrated supermodels and
world-famous runway shows. A business of Limited Brands (NYSE: LTD) its
more than 1000 Victoria's Secret Lingerie stores and 1000 Beauty stores,
the catalogue and VictoriasSecret.com allow customers to shop the brand
anywhere, any time, from any place.
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