Mobile Web Leader Adds New Maps, Ski Information, Weather Almanac and
Revamped Navigation to Site
ATLANTA, Jan. 23 /PRNewswire/ -- The Weather Channel Interactive (TWCI)
today announced a revamped mobile Web site featuring new maps, ski
information and a redesign that moves current conditions into the page
header. The Weather Channel Mobile Web is one of the top five Mobile
Internet Sites and averages more than six million unique users per month,
making it the most popular weather resource on the mobile Web according to
Nielsen Mobile.
The new TWCI Mobile Web navigation, which highlights current conditions
on the page header, was based on customer feedback and usage. Other content
such as Pollen Forecast and Boat and Beach information have been moved to
more prominent locations in the navigation so that users have direct access
to these popular features. In addition, new maps have been added which
offer more surface level detail on radar and satellite maps.
Just in time for the heart of ski season, The Weather Channel Mobile
has added ski content and conditions including current weather conditions
for popular resorts, surface conditions, base depth, new snow, and open
lifts. Users can search for conditions at a ski resort based on their
current location, state, or country. In addition, weather almanac data
including average temperatures, record highs and lows, sunrise and sunset
and monthly temperature and precipitation averages is now available.
"As one of the most popular mobile Web destinations, we try to monitor
customer feedback and traffic patterns to ensure that the site reflects our
customers' needs," said Louis Gump, vice president, Mobile for TWCI. "Our
new ski section is a perfect example of providing our active, on-the-go
users the information they are looking for, in this case even when they are
on the ski lift, planning their next run."
The Weather Channel Mobile is consistently one of the top five mobile
Web sites in the US, and offers advertisers a great opportunity to reach
active engaged users with unique ad products that include geo-targeted and
weather triggered ads. For more information visit http://www.weather.com/mobile.
About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband
and wireless weather products including weather.com, Desktop Weather by The
Weather Channel, and The Weather Channel Mobile. weather.com, the Web site
of The Weather Channel, is the ultimate source of weather on the Web
helping users plan their lives by delivering timely current conditions,
expert forecasts and relevant lifestyle content for 98,000 locations
worldwide. The Weather Channel reaches more than 35 million unique users
online each month and is the most popular source of online weather, news
and information according to Nielsen//NetRatings. The Weather Channel
Interactive also provides consumers with unique and customizable products
such as Desktop Weather and a full lineup of mobile services including
downloads, messaging, mobile Web, and mobile video. Other TWCI sites
include forGetaway.com, a vacation home rental site, Forecast Earth, a site
dedicated to the discussion of climate change, and a series of
international sites, including http://www.weather.co.uk, http://www.meteo123.com,
http://www.wetter123.com, http://www.canaldotempo.com and http://www.weather.com/espanol
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