Proven Hit-Maker, Producer Behind Usher's Chart-Toppers Inks Multi-Faceted
Deal, Brings His So So Def Label to Virgin
Dupri Produced and Co-Wrote Three of Four 2004 No. 1s
From Eight-Million-Selling Usher Album
NEW YORK, Jan. 24 /PRNewswire/ -- Jermaine Dupri, a proven hit-maker and
producer of three Number One hits from the top-selling album of 2004, Usher's
Confessions, has been appointed President of Virgin Records Urban Music, a new
division at the label, it was announced by Virgin Records Chairman and CEO
Matt Serletic. As part of the arrangement, Dupri will bring the So So Def
label into the Virgin family, and will oversee Virgin's entire urban music
operation. In addition, he will record as a solo act and produce artists on
the Virgin roster, as well as provide his production services to the entire
EMI family of labels.
In the newly created position, Dupri will report directly to Matt
Serletic, and to Larry Mestel, Virgin COO/General Manager, on operational
matters. He will also work closely on a day-to-day basis with Lionel Ridenour,
Virgin Executive Vice President Urban Music. Dupri will be based in Atlanta
and New York.
"Jermaine Dupri's outstanding work has extended in every direction since
the mid-Nineties: as a producer and songwriter, as an entrepreneur, as a label
executive and as a recording artist," Matt Serletic said. "All of us at Virgin
are thrilled to welcome Jermaine to the company. We know that his remarkable
ability to identify and develop talent will continue to build great careers in
the years to come, while bringing innovative and refreshing ideas to well-
established acts."
Dupri commented: "I am happy to join the Virgin Records family, and look
forward to working with Matt, Larry, Lionel and the whole Virgin Records team.
As the new President of Urban Music for Virgin Records, I'm up for the
challenge. My strengths as a producer and hit-maker were magnified this year
with the success of my work with Usher. By joining So So Def and Virgin, I
plan to do for Virgin what Russell Simmons did 10 years ago, when he moved Def
Jam to Island Records. I will catapult Virgin into a young, hip label with
chart-topping success in both R&B and rap music. I also hope to change the
whole look of the company so when up-and-coming R&B and hip hop artists are
looking for a home, Virgin will be the first stop."
"Jermaine Dupri is such a unique talent," Larry Mestel added. "He is a
rare blend of artist, talent magnet, creative visionary and businessman. We
are very lucky to have the opportunity to add someone of Jermaine's stature in
the creative community to our senior management team. I feel very fortunate to
work with Jermaine again."
Jermaine Dupri was nineteen when he produced his first Number One record
on the Billboard Hot 100, Kris Kross' 1992 single, "Jump." The five-million-
plus sales of the teen duo's Ruffhouse/Columbia album Totally Krossed Out led
to the 1993 establishment of the So So Def label, and marked Dupri among the
foremost young entrepreneurs driving the arrival of hip-hop as a central
creative and commercial force in mainstream music. So So Def became known as
an engine not only of hit records, but of artist development, as members of
his first signed act, Xscape, themselves became hit songwriters after scoring
two platinum albums as artists, and Da Brat became the first female solo
rapper to attain platinum album sales. Since then, So So Def 's vocal group
Jagged Edge and rapper Bow Wow both sold at the multi-platinum level, and the
label turned in two of 2004's signature party jams, "Tipsy," by J-Kwon and
"Damn!" by the Youngbloodz featuring Lil Jon; but it was the breakout success
of So So Def's soul man and five-time Grammy nominee Anthony Hamilton that
helped to continue So So Def's reign as one of the premier R&B/rap labels.
As an independent producer, Dupri helmed the massive take-off of
LaFace/Arista artist Usher in 1997 with his productions of "My Way," "You Make
Me Wanna ... " and the Billboard pop Number One "Nice & Slow." Dupri also
produced and co-wrote the Number One pop smash "U Got It Bad" from Usher's
8701 album.
In 2004, a succession of three Dupri-produced hits ("Burn," "Confessions
Part II" and "My Boo," a duet with Alicia Keys) helped drive over eight
million sales of Usher's Confessions album, making it the best-selling album
of the year. A six-time Grammy nominee, Dupri is twice-nominated this year for
the Best R&B Song Grammy, for co-writing "Burn" and "My Boo," and he shares
the nomination for Album of the Year for his production and engineering/mixing
work on Confessions.
Dupri has also produced, executive-produced, remixed or recorded with such
artists as TLC, Whitney Houston, Aretha Franklin, Aaliyah, Jay-Z, Chingy,
Ludacris and Toni Braxton, and he produced and co-wrote the Billboard Hot 100
Number Ones "Always Be My Baby" by Mariah Carey and "The First Night" by
Monica.
Virgin Records is a division of EMI Music, the world's largest independent
record company. Among the top artists on the Virgin roster are: Janet Jackson,
Lenny Kravitz, A Perfect Circle, Gorillaz, Ben Harper, N.E.R.D., Stacie Orrico
and The Rolling Stones, as well as exciting newcomers Brooke Valentine,
Guerilla Black and Ricky Fante. Virgin's U.S. headquarters are located in New
York.
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SOURCE Virgin Records
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Related links:
http://www.virginrecords.com
CONTACT:
Patti Conte, Virgin Records, +1-212-786-8350,
Patti.Conte@virgin-records.com, or Tracy Zamot, Virgin Records,
+1-212-786- 8370, Tracy.Zamot@virgin-records.com, or Marlynn
Snyder, +1-212-786-8318, Marlynn.Snyder@virgin-records.com
NOTE TO EDITORS: Photo available upon request.
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