Bars Combine Favorite Filling Flavors with Intense Premium Chocolate for
Unparalleled Taste Experience
SAN FRANCISCO, Jan. 29 /PRNewswire/ -- American consumers are "trading
up" to enjoy little luxuries in their everyday lives, especially gourmet
foods. To satisfy this rising demand for everyday indulgences, the
Ghirardelli Chocolate Company is launching the first line of
nationally-distributed filled premium chocolate bars, featuring the most
popular flavors. The line delivers the perfect harmony of intense
Ghirardelli chocolate and generous, luscious fillings with caramel, mint
and raspberry, along with two premium milk and dark chocolate bars. By
"gourmetizing" these favorite flavors in an affordable and convenient way,
Ghirardelli offers chocolate lovers the perfect motivation to trade up to
gourmet chocolate.
Almost two-thirds of Americans chose filled chocolate as one of their
top premium chocolate picks, according to a recent Mintel study(1).
Ghirardelli's new chocolate bars fulfill consumers' desires for a filled
bar while putting a gourmet twist on popular flavors -- Milk Chocolate with
Caramel, Dark Chocolate with Mint, Dark Chocolate with Raspberry and 60%
Cacao Dark Chocolate with Caramel. This bar line is further complemented
with two solid bars -- 60% Cacao Dark Chocolate and Milk Chocolate. These
technologically advanced bars cleanly separate into smaller segments for
easier eating. The velvety smooth filling is kept inside a decadent
chocolate shell, and not on your fingers, making it effortlessly possible
to experience the unparalleled taste experience that these bars deliver.
The new Ghirardelli bars are currently available in stores with a
suggested retail price of $2.29.
"The new Ghirardelli chocolate bars deliver high quality versions of
the most loved flavors combined with our award-winning chocolate." said
Fabrizio Parini, senior vice president of marketing for Ghirardelli.
"Chocolate lovers can now experience the pleasure of indulging in superior
quality chocolate with the comfort of familiar flavors at an affordable
price."
About the new chocolate bars:
-- Milk Chocolate with Caramel -- Buttery caramel soft filling surrounded
by rich milk chocolate
-- Dark Chocolate with Mint -- Tantalizingly refreshing mint filling
surrounded by intense dark chocolate
-- Dark Chocolate with Raspberry -- Delectably luscious raspberry filling
made with real fruit surrounded by intense dark chocolate
-- Dark Chocolate with Caramel (60% Cacao) -- Buttery caramel soft filling
surrounded by intense dark chocolate
-- Solid Milk Chocolate -- Rich, slow-melting milk chocolate indulgence
-- Solid Dark Chocolate (60% Cacao) -- Pure, intense 60% cacao dark
chocolate decadence
About The Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company is a manufacturer and marketer of
premium chocolate products. Incorporated in 1852, Ghirardelli has an
incredibly rich American history. As the country's longest continuously
operating chocolate manufacturer, Ghirardelli has established its position
as America's Premium Chocolate Company with more than 150 years of
chocolate making experience. Ghirardelli's product line includes its
signature Squares(TM) chocolate, Intense Dark(TM) chocolate, Ghirardelli
Chocolate Bars, other chocolate confections, baking chocolate and
beverages. These items are sold through select specialty stores, grocery
stores, drug stores, mass merchandisers and department stores. In addition,
Ghirardelli sells a line of premium chocolate, syrups and drinks for the
Food Service channel. Ghirardelli currently owns and operates 11 retail
stores in four states, including the original Soda Fountain & Chocolate
Shop located in San Francisco's historic Ghirardelli Square. For more
information about Ghirardelli, visit http://www.ghirardelli.com.
(1) Mintel Premium Chocolate Confectionery - US - March 2007, Figure 3,
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