Innovative Presence at Bryant Park Tents a First for a Department Store
NEW YORK, Feb. 1 /PRNewswire/ -- Lord and Taylor will present
innovative video exhibitions showcasing images of its 2008 Spring
advertising campaign within the central fountain inside the main tent at
Bryant Park during the upcoming New York Fashion Week, a first for a
department store. The exhibition will be a display of LED monitors
surrounding the fountain featuring Lord and Taylor brand imagery,
alternating with live feeds from the American Designer's shows throughout
the week.
Created by the Lipman agency led by David Lipman and shot by Mario
Testino, Lord and Taylor's campaign will appear in the March issues of
Vogue, Vanity Fair, W, Harper's Bazaar, Elle, Town & Country, Cookie, In
Style, Interview and GQ. In addition, eye-catching billboards and kiosks
will be placed in Boston and Philadelphia, as well as in railroad stations
in Lord and Taylor markets throughout the Northeast.
The Spring 2008 campaign continues to portray Lord and Taylor's
unapologetically classic style, updated with a cool modern attitude. It
features a multigenerational cast of celebrities that include models
Carolyn Murphy, Lauren Hutton, Gary Jarvis, Liya Kebede, Jason Shaw, Erin
Heatherton, Abbey Lee, Kelsey Tuttle, Martin Landgreave, Garrett Neff, Leif
Stacey, Zach Ferry, Oraine Barret, Simon Nessman, as well as the children
of such pop culture personalities as Liberty Ross, Tatjana Patitz and Amy
Fleetwood.
"We were so excited with the buzz created by our stunning branding
campaign this Fall," says Jane Elfers, Lord and Taylor's President and
Chief Executive Officer. "The positive reaction from the media, the retail
industry and the public demonstrated that we are our customers' favorite
store."
David Lipman, Chairman of Lipman, says, "Lord and Taylor and I have a
long history, starting at a young age when my grandmother would take me on
her personal shopping soirees. That was 46 years ago. I am thrilled to be a
part of the rebranding of an amazing institution filled with such a
wonderful legacy." A leading branding and integrated advertising agency,
Lipman has recently produced noteworthy campaigns for David Yurman, BCBG
and Diane Von Furstenberg among others, and is continuously sought out for
fashion, film and music projects for its unique point of view and
state-of-the art marketing approach.
The Lipman campaign for Lord and Taylor debuted last Fall, showcasing
the results of Elfers' commitment to upgrading merchandise assortments,
in-store services and amenities, brand packaging and the total overhaul of
its media mix, as the store reinvents itself for the 21st Century while
upholding its 182 year history.
About Lord and Taylor
Lord and Taylor is an upscale specialty department store with 47 stores
in nine states and the District of Columbia. Lord and Taylor has built a
reputation for attentive customer service and high-quality merchandise
focused on apparel and accessories. Founded in 1826, Lord and Taylor's is
America's oldest department store and one of America's premier retailers.
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