- Patricia Field's Famed Costumes Displayed in the Mercedes-Benz Star
Lounge
- Behind the scenes revealed as the four friends visit Mercedes-Benz
Fashion Week
- Mercedes-Benz Movie Star Cars Featured in the Grand Lobby
NEW YORK, Feb. 1 /PRNewswire/ -- This season, Mercedes-Benz Fashion
Week offers not only an advance peek at the latest looks for Fall 2008, but
also another must-have topping everyone's list this year: the highly
anticipated Sex and the City, in theatres May 30. Top editors, stylists and
newsmakers attending the shows at Bryant Park will get to glimpse several
elements featured in the film, including film clips, wardrobe elements
styled by the legendary Patricia Field, and an all-new Mercedes-Benz
vehicle making its big screen debut, the Mercedes-Benz GLK.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-b )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-c )
Sneak-peek from the Sex and the City with Wardrobe Vignettes Styled by
Patricia Field
Many fashionistas await the May 30th theatre release of Sex and the
City because of the fabulous outfits alone. Oscar-nominated celebrity
wardrobe designer Patricia Field has worked hard to ensure the movie's
starlets are dressed to the nines and ready, once again, to trigger trends
in fashion. As a preview of her work, Field has provided four mannequins --
one for each of the film's main characters -- to display backstage in the
Mercedes-Benz Star Lounge against the backdrop of a Sex and the
City-inspired lounge design and set photography. The costumes will be
exhibited throughout the week for visiting celebrities and invited guests.
Mercedes-Benz Star Lounge Design Inspiration: Sex and the City's Signature
Whimsical Style The Mercedes-Benz Star Lounge incorporates the whimsical,
self-reflective world of Carrie Bradshaw with the luxury, design-leading
brand of Mercedes- Benz. The Star Lounge's tartan influence draws
inspiration both from Milan's fashion shows, and also the tartan John
Galliano dress Sarah Jessica Parker had once famously worn to the Met's
Costume Institute Gala. The tartan pattern is incorporated into the Star
Lounge in a style reminiscent of Patricia Field's signature Carrie Bradshaw
costumes. The result is a bold, confident design that marries the
individualism and fantasy of Sex and the City with the timeless elegance
and quality of Mercedes-Benz.
Sex and the City -- Sneak Preview of Movie Scenes & Stars in the Grand Lobby
of Mercedes-Benz Fashion Week Beyond the tightly guarded front doors of Mercedes-Benz Fashion Week
are video displays from the movie as the four stars -- Sarah Jessica Parker
as "Carrie Bradshaw," Kim Cattrall as "Samantha Jones," Kristin Davis as
"Charlotte York-Goldenblatt," and Cynthia Nixon as "Miranda Hobbes" --
enjoy Mercedes-Benz Fashion Week onscreen.
In front of each video display is a Mercedes-Benz featured in Sex and
the City -- the all-new luxury entry-level GLK SUV, driven in the movie by
the stylish and sultry Kim Cattrall as "Samantha Jones," along with the
luxury S- Class sedan, in which Chris Noth's dashing "Mr. Big" is driven.
With a nod to her provocative on-screen character, Samantha, Kim Cattrall
inspired gossip at the GLK's recent world debut at the NAIAS Detroit Auto
Show, confessing she was keen on the GLK's "tight little package" and
admiring its "bulges in all the right places."
Mercedes-Benz Fashion Week stars in the film as well, with the famed
Bryant Park tents serving as the backdrop for several scenes in the movie.
New Line Cinema and Mercedes-Benz Activate Sex and the City
A Partnership Married in Style
Beyond film integration, Mercedes-Benz and New Line Cinema are poised
to make a big Sex and the City style splash with a multi-tiered partnership
that will span the globe, including a multi-channel marketing campaign
consisting of advertising, PR, events and new media.
The alliance will include both above and below the line elements that
explore the synergy between the two iconic brands in meaningful ways
stressing each brand's commitment not only to fashion, but to a quality
that is truly timeless. New Line Cinema and Mercedes-Benz look forward to
kicking off their global partnership in a head-turning fashion, with the
help of the incomparable Patricia Field -- the person responsible for all
those head- turning Sex and the City fashions -- at this year's
Mercedes-Benz Fashion Week.
About Patricia Field
Patricia Field is considered one of fashion's greatest visionaries. She
is an award-winning film and television costume designer with her own
clothing label and she has had an eponymous, cutting-edge boutique since
1966. With the help of Patricia Field's costumes, the Sex and the City TV
series is considered by many to be the most fashionable show in television
history and that contributed in large part to cementing the show's status
as a cultural phenomenon. The glamorous reign of Patricia Field has
continued through subsequent costume design projects, such as ABC's Hope
and Faith. Field's work on The Devil Wears Prada earned her an Academy
Award nomination in 2006.
About Sex and the City
Sex and the City is coming to the big screen in a feature film
adaptation of the hit HBO television series. The film will follow the
continuing adventures of the series four main characters -- Carrie,
Samantha, Charlotte and Miranda -- as they live their lives in Manhattan
four years after the series ended.
Stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia
Nixon are all on board to reprise their roles, while the film will be
written and directed by Michael Patrick King, who executive produced the
original television series. Additionally, Chris Noth, David Eigenberg, Evan
Handler and Jason Lewis will return as the women's love interests. Academy
Award-winning actress Jennifer Hudson (Dreamgirls) has also joined the cast
of the film and will play Carrie Bradshaw's assistant, a new character to
be introduced in the film. Sex and the City is scheduled for a May 30th
release.
About New Line Cinema Corporation
Founded almost 40 years ago, New Line Cinema is the most successful
independent film company in the world. Its mission is to produce
innovative, popular and profitable entertainment in the best creative
environment. In addition to the production, marketing and distribution of
theatrical motion pictures, the fully-integrated studio has divisions
devoted to home entertainment, television, music, theatre, merchandising
and an international unit. In 2005, New Line partnered with HBO to form
Picturehouse, a new theatrical distribution company to release independent
films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord
of the Rings trilogy is one of the most successful film franchises in
history. New Line is a division of Time Warner, Inc. (TWX).
About Mercedes-Benz USA
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is
responsible for the sales, marketing and service of all Mercedes-Benz and
Maybach products in the United States. Beginning in 2007, Mercedes-Benz USA
became the title sponsor of IMG's New York, Los Angeles and Miami Fashion
Weeks, signifying the first time all three properties have been united
under a single sponsor. Mercedes-Benz is also engaged in international
markets in Fashion Week title sponsorships with Mercedes-Benz Fashion Week
Berlin as the most recent example. In 2007, MBUSA achieved an all-time
sales record of 253,433 new vehicles, setting the highest sales volume ever
in its history and achieving 14 consecutive years of sales growth. More
information on MBUSA and its products can be found on the Internet at
http://www.mbusa.com and http://www.maybachusa.com.
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