Dickies Says 2006's Hottest Menswear Trends Are Practical
For Coldest Winter Now
FORT WORTH, Texas, Feb. 2 /PRNewswire/ -- Spring '06's hottest fashion
trend -- layering -- is making an early debut this winter, as millions of
Americans are turning down their thermostats and piling on the clothes to keep
toasty while save money in the face of record snowfalls and high heating oil
and natural gas prices.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060202/NYFNSS02 )
The designers at Dickies, the preferred on-the-job workwear brand for
Alaska road crews, Midwest farmers, Colorado ranchers for 84 years (as well as
musicians, roadies, bike messengers, and millions of other young men), say
layering is nothing new to those who work outdoors in the harshest climates.
"The goal is quickly add or shed clothing as temperatures and activities
fluctuate," says Jon Ragsdale, Vice President of Marketing for the Williamson-
Dickie Mfg. Company. "We've been studying this for years, so that Dickies can
keep workers comfortable, protected and productive year round."
Which is how fashionistas can follow real life workers to winter wardrobe
success.
The trick is a close fitting base, such as a Dickies long sleeved T,
thermal shirt or their new Performance Underwear, followed by a looser piece,
like a basic work pant and long sleeve shirt, thermal lined fleece hoodie or
quilted vest.
Throw on some heavy duty outerwear like Dickies High Performance Duck
jackets, overalls or coveralls and you're ready to face the chilly outdoors.
Dickies popular line of school uniforms work for students and parents
alike this winter. Cash strapped schools face special challenges in trying to
keeping kids warm indoors and out. The Associated Press reports that schools
like those in western Wisconsin are keeping indoor temperatures in the mid-60s
to save on heating fuel. They're asking parents to make sure their children
at least an extra sweater to school, which can be taken on and off as the
day's activities warrant.
The Dickies School Uniform line has basic layering pieces for students
K-12 to be cozy in cooler indoor temperatures, while adhering to school dress
codes. From a basic white turtleneck under an oxford shirt to the zip-front
knit hoodie, button up cardigan or crew neck pullover, layers are a fashion
and practical necessity for Americans of all ages.
Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie
Manufacturing Company has grown from a humble manufacturer of bib overalls
into a global brand powerhouse, with DICKIES work pants, shirts, denim,
outerwear, school uniforms, outdoor gear, medical and chefs apparel and an
extensive licensing program offering sturdy head-to-toe clothing options for
hardworking men and women of all ages, professions, regions and interests.
Williamson-Dickie operates through subsidiaries in North America, Canada and
Europe as well as exclusive distributorship around the world.
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