ABILENE, Texas, Feb. 4 /PRNewswire-FirstCall/ -- First Financial
Bankshares, Inc. (Nasdaq: FFIN) announced today that its subsidiary bank,
First National Bank of Sweetwater, Texas, is changing its name to First
Financial Bank, N.A., to better align itself with First Financial
Bankshares' growing brand identity.
"With the name change in Sweetwater, seven of our ten subsidiary banks
now proudly wear the First Financial Bank name," said Scott Dueser,
Chairman, President and CEO of First Financial Bankshares. "This change
will result in more convenience for our customers who travel from market to
market along Interstate 20 in Texas and it will provide greater marketing
and operational efficiencies for our Company."
The name change coincides with the Sweetwater bank's 60th anniversary.
The $127 million asset bank has banking offices in Sweetwater, Roby and
Trent, in Nolan and Fisher counties.
"Even though it's a new name, we will continue to be the same customer-
focused, community-based bank with a local board of directors and local
management, who will continue to make local decisions," said J.V. Martin,
Chairman, President and CEO of First Financial Bank in Sweetwater. "We will
remain true to the values and fundamentals that have made us successful and
will be the same bank with the same friendly people."
Headquartered in Abilene, Texas, First Financial Bankshares is a
financial holding company that operates ten separately chartered banks with
45 locations in Texas. The bank subsidiaries are First Financial Bank,
N.A., Abilene, Clyde, Moran and Albany; First Financial Bank, N.A.,
Eastland, Ranger and Rising Star; First Financial Bank, N.A., Cleburne,
Burleson, Alvarado and Midlothian; Hereford State Bank, Hereford; First
Financial Bank, N.A., Mineral Wells; San Angelo National Bank, San Angelo;
First Financial Bank, N.A., Southlake, Trophy Club, Keller, Bridgeport,
Decatur and Boyd; First Financial Bank, N.A., Stephenville, Granbury and
Glen Rose; First Financial Bank, Sweetwater, Roby and Trent; and
Weatherford National Bank, Weatherford, Willow Park and Aledo. The Company
also operates First Financial Trust & Asset Management Company, N.A., with
five locations and First Technology Services, Inc., a technology operating
company.
The Company is listed on the NASDAQ Global Select Market under the
trading symbol FFIN. For more information about First Financial Bankshares,
please visit our Web site at http://www.ffin.com.
Certain statements contained herein may be considered "forward-looking
statements" as defined in the Private Securities Litigation Reform Act of
1995. These statements are based upon the belief of the Company's
management, as well as assumptions made beyond information currently
available to the Company's management, and may be, but not necessarily are,
identified by such words as "expect", "plan", "anticipate", "target",
"forecast" and "goal". Because such "forward-looking statements" are
subject to risks and uncertainties, actual results may differ materially
from those expressed or implied by such forward-looking statements. Factors
that could cause actual results to differ materially from the Company's
expectations include competition from other financial institutions and
financial holding companies; the effects of and changes in trade, monetary
and fiscal policies and laws, including interest rate policies of the
Federal Reserve Board; changes in the demand for loans; fluctuations in
value of collateral and loan reserves; inflation, interest rate, market and
monetary fluctuations; changes in consumer spending, borrowing and savings
habits; and acquisitions and integration of acquired businesses, and
similar variables. Other key risks are described in the Company's reports
filed with the Securities and Exchange Commission, which may be obtained
under "Investor Relations-Documents/Filings" on the Company's Web site or
by writing or calling the Company at 325.627.7155. Except as otherwise
stated in this news announcement, the Company does not undertake any
obligation to update publicly or revise any forward-looking statements
because of new information, future events or otherwise.
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SOURCE First Financial Bankshares, Inc.
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Related links:
http://www.ffin.com
CONTACT:
F. Scott Dueser, Chairman, President & CEO of
First Financial Bankshares, Inc., +1-325-627-7155
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