Casting Calls in Six Cities
New York Casting Call: Monday, February 11 10:00 am-2:00 pm
More Than 25,000 Clicks to Website!!!!
NEW YORK, Feb. 8 /PRNewswire/ -- NEXT YEAR'S MODEL The 2008 Lord and
Taylor Model Search, a six market casting call for models to be featured in
the store's Spring 2009 advertising campaign. Casting calls for the next
face of Lord and Taylor will begin in the New York Fifth Avenue flagship
store at 424 Fifth Avenue. Would be contestants must be 18 years old and
residents of the U.S. They can get details and contest rules by visiting
http://www.lordandtaylor.com/modelsearch. Registration will take place on the date
of the casting call only.
Executives from Lord and Taylor's corporate office will travel to
stores in Garden State Plaza, Paramus, NJ, February 12; Prudential Center,
Boston, MA, February 13; Chevy Chase, Washington, DC, February 14;
Eastchester, Scarsdale, NY, February 15; and Garden City, NY, February 16.
All calls will be held from 10 AM to 2 PM.
Twenty contestants will be selected per market and their images posted
in the model search site within 48 hours. The public will have the
opportunity to vote their favorites, one vote per e-mail. First round of
the vote will close at midnight, February 21. The ten top contestants per
market will be posted on the site, February 22, and the second round of
voting will begin, ending at midnight, February 26. Public vote will count
for 49%. The top two finalists per market will be announced at 2 pm,
February 29. They will be invited to come to New York, all expenses paid,
to participate in a Fashion Show on the Tenth Floor of Lord & Taylor's
Fifth Avenue store, Thursday, March 6. The winners will also win a $1000
Lord and Taylor shopping spree and each of the ten finalists, a $500 Lord
and Taylor shopping spree.
About Lord and Taylor
Lord and Taylor is an upscale specialty department store with 47 stores
in nine states and the District of Columbia. Lord and Taylor has built a
reputation for attentive customer service and high-quality merchandise
focused on apparel and accessories. Founded in 1826, Lord and Taylor's is
America's oldest department store and one of America's premier retailers.
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