Whether Downtown or Downhill, Visitors use Contactless Cards and Tickets
to Enjoy the Winter Olympic Games
SOPHIA-ANTIPOLIS, France, February 9 /PRNewswire/ -- In a world first for
contactless technology, ASK delivers a single contactless card for both
public transport and highway toll payments. ASK cards and tickets are being
used by Gruppo Torinese Trasporti (GTT) and Societa Italiana Traforo
Autostrade del Frejus (SITAF) to drive an innovative ticketing and fare
collection system during the 20th Winter Olympic Games in Torino, Italy.
GTT lead the project to provide a pioneering payment system in the Torino
region using ASK's TanGO-based CT4002 contactless smart cards and C.ticket(R)
contactless paper tickets. The unified ticketing system provides seamless
mobility from SITAF highway toll to city car parks and public transport
(Trenitalia and 27 private operators)
Take TanGo for multi-application mobility
SITAF's new "SI.PASS" card, is a multi-application, multi-modal dual
interface card that offers a cluster of services for greater mobility in and
around town. SI.PASS is branded with 5 different logos and has already been
sent to VIPs and the Olympic family. It will also be available from toll
booths and railway stations. With a SI.PASS card, visitors can cruise through
automatic tolls on the A32 highway or in the Frejus tunnel and make
contactless payments in car parks before boarding on GTT public transport.
"We are one of the first companies in the world to offer contactless
smart cards for both toll payment and public transport, says Mr. Ugo Jalasse,
director, SITAF. The versatility of ASK's TanGO platform allows us to combine
GTT transport services with our own, making public transport at this year's
Winter Olympic Games a smooth and uncomplicated experience."
C.ticket(R) buys both entertainment and travel
GTT manages the public transport networks in Torino and its suburbs.
Whilst season ticket-holders tend to use new GTT dual interface card, there
are 4 different contactless paper tickets to meet the needs of other users: a
pass for school children, a multimodal pass, a pass for tourists and tickets
to museums and galleries.
"This new system will not only help us to combat fraud but also enable us
to collect data so that we can offer customized fares and value added
services to travelers, says Mr. Aliverti, Sales Director, GTT."
About ASK
Founded in 1997, ASK is today a leading supplier of contactless cards,
tickets, RFID tags and readers to the mass transit, access control, banking,
ID, supply chain and logistics markets. More than 50 million contactless
cards, tickets and RFID labels are already in service worldwide. ASK's
contactless solutions comply with ISO and EPC standards. ASK's manufacturing
center is located at the company's headquarters in Sophia-Antipolis, France
with regional offices in Paris, Singapore and Westport, USA.
http://www.ask-rfid.com
Contact: Claire Boyer
Tel: +33-4-97-21-48-56
Cell: +33-6-72-14-01-46
Email: claire.boyer@ask.fr
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