Electronic Rubik's(R) Cube Lights up American International Toy Fair
NEW YORK, Feb. 9 /PRNewswire/ -- Every February, leaders in the toy
industry come to New York City seeking the next toy phenomenon and asking
one question, "What will be the next Rubik's(R) Cube?" Finally, there is an
answer. Techno Source, a leader in electronic toys and games, has truly
created the "next Rubik's Cube" -- Rubik's Revolution(TM). The dynamic,
interactive cube will debut at the American International Toy Fair in New
York City (February 11th -- 14th, 2007; booth #3057). The new electronic
cube, which challenges both your mind and dexterity, offers a revolutionary
spin on the classic Rubik's Cube that redefined the standard for all puzzle
products that followed.
"Since Rubik's Cube was introduced in 1980, it has sold nearly 300
million pieces, making it an obsession, not to mention a pop icon,
recognized around the world," says Eric Levin, Executive Vice President of
Techno Source. "Rubik's Revolution was designed to be the perfect
complement to the original 3x3 cube. It was born from the spirit of the
original, yet it provides a whole new take on cubing. It is about speed. It
is about smarts. It is a challenge worthy of the Rubik's name."
Rubik's Revolution contains at least six built-in games that feature
light, sound and voice effects with numerous ways to play and multiple
levels waiting to be unlocked. Ideal for puzzle lovers from 5 to 105, the
new electronic cube offers not only individual play, but also exciting
multi- player gaming. Its six core games include: Light Speed(TM), Rapid
Recharge(TM), Pattern Panic(TM), Cube Catcher(TM), Code Cracker(TM), and
Multiplayer Madness(TM).
"Rubik's Revolution is truly innovative. It's rare that a follow-up can
match or even surpass the original in respect to creativity, game play, and
fun, but Techno Source has developed a product that achieves this feat,"
says Jim Silver, editor-in-chief of Toy Wishes magazine. "They've kept the
key ingredients in that it's simple to play, but extremely challenging.
Anyone with a competitive streak simply won't be able to put it down."
Professor Rubik, the original Cube's inventor, adds, "After more than
25 years, the Rubik's Cube has remained the ultimate puzzle for all ages.
This new addition to the Rubik's lineup captures the essence of the
original yet adds an exciting new spin."
Rubik's Revolution will be available at retail nationwide this summer
at an M.S.R.P. of $19.99. For more information about the new cube and its
various game options, visit http://www.rubiksrevolution.com or
http://www.technosourceusa.com.
Through a licensing agreement with Seven Towns Ltd., international
developers, agents and licensors for many of the nation's favorite toys and
games, and the manager of the rights to the Rubik's brand, Techno Source
has exclusive worldwide rights to develop and distribute electronic
handheld and tabletop games under the Rubik's name. The agreement was
brokered by Seven Towns' Licensing Agency in North America, The Sharpe
Company, Inc.
RUBIK'S(R) and RUBIK'S(R) CUBE are registered trademarks of Seven Towns
Ltd. Used under license.
About Techno Source
One of the fastest growing companies in the toy business, Techno Source
is a privately held company headquartered in Hong Kong and with offices in
New York. The company is committed to delivering high-quality electronic
toys, games and learning aids featuring top-tier licensed brands at
aggressive price points. Its award-winning branded product portfolio
includes Intellivision(TM), Bee(R) & Bicycle(R) (U.S. Playing Card
Company), Activision, Warner Bros. Consumer Products (Scooby-Doo(TM),
Batman Begins(TM), Teen Titans(TM), The Batman(TM)), Marvel, NASCAR(R),
Sesame Street (R), Rubik's(R) and Crayola(TM).
Editor's Note: Hi-res images and B-roll footage available at
http://www.rubiksrevolution.com
|
