Texas Instruments DLP(R) announces production availability of new imaging
chipsets for pico-projection in 2008
BARCELONA, Spain, Feb. 11 /PRNewswire/ -- DLP(R) Technology from Texas
Instruments (TI) (NYSE: TXN), announced today production availability of a
DLP Pico(TM) chipset, which includes an imaging chip and a processor to
enable a new class of handheld and mobile projection products. These ground
breaking chips, which will be available in the second half of 2008, deliver
functionality that will improve the visual display experience from handheld
devices and transform their use from "tiny screen" viewing to "big picture"
viewing allowing others to share in the video and graphics experience. The
DLP pico-projector prototype will be on display in the Texas Instruments
booth located in Hall 8, #8A84 at the 2008 GSMA Mobile World Congress.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080211/CLM051 )
Building upon the recent excitement and momentum DLP generated at the
2008 International Consumer Electronics Show in January where the
pico-projector garnered several best of show awards from top outlets, the
DLP Pico chipset is geared to meet the growing mobile needs of consumers
for communication and entertainment devices. While tiny by nature and
easily able to fit into a mobile device, this new DLP offering produces
unmatched image quality that leverages the core technologies behind
hallmark DLP home theater projectors and DLP Cinema(R).
Taking multimedia content beyond the confines of mobile devices, the
DLP Pico chipset can be paired with a TI OMAP application processor to
deliver the ultimate mobile user experience. The best-in-class imaging,
video and graphics processing capabilities enabled by OMAP processors,
paired with the DLP Pico chipset projection and imaging capabilities
provide the perfect combination for "big picture" viewing of content stored
on mobile devices.
"Transforming and improving the way content is experienced from mobile
devices has taken a giant step forward with the announcement of production
availability of DLP Pico chipset," said Frank J. Moizio, business manager,
emerging markets for TI's DLP Front Projection. "Working with our partners
(Foxconn, Sypro, and Young Optics), we are delighted by the image quality
that this chipset is capable of producing in their products -- it truly has
to be seen to be believed."
"Texas Instruments is making headway in an untapped market and appears
to be forging a leadership position. We expect projection within handset
devices to start appearing in 2009, in a market where significant volumes
are expected over the next five years." said Bill Coggshall, founder of
independent projector market research experts Pacific Media Associates.
"This is an exciting time for the projection industry and TI is leading the
way.
The DLP Pico(TM) chipset will consist of the DLP Pico(TM) chip and the
DLP Pico(TM) processor (DDP1500 and DDP1505). The DPP1500 is targeted at
embedded applications for handheld devices, while the DDP1505 will serve
the standalone handheld companion market. The DLP Pico solution delivers an
aperture ratio of more than 92 percent, tens of thousands of pixel
elements, switching speeds of less than 20 microseconds and DarkChip(TM)
native contrast ratio process technology. In addition, the chipset is
capable of displaying the widest color gamuts possible with the flexibility
to operate with the latest in LED illumination technology. DLP enables
safe, affordable and reliable products that will not fade or degrade over
time and use.
With more than 15 million units shipped to date, DLP has an excellent
track record of meeting the demand associated with the high volume mobile
device market. This new chip builds upon a tradition of reliability
associated with DLP which is known for industry-leading picture
reliability.
About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to
the most minute detail, delivering pictures rich with color, contrast and
brightness to large-screen HDTVs and projectors for business, home,
professional venue and digital cinema (DLP Cinema(R)). 50 of the world's
top projection and display manufacturers design, manufacture and market
products based on DLP technology. DLP is the only HDTV technology built
from a foundation in the digital cinema where it set the industry standard
demonstrated by the deployment of DLP Cinema technology in 5,500 theaters
worldwide. At the heart of every DLP chip is an array of up to 2.2 million
microscopic mirrors which switch incredibly fast to create a high
resolution, highly reliable, full color image. DLP technology's chip
architecture and inherent speed advantage provides razor-sharp images and
excellent reproduction of fast motion video. Since early 1996, more than
15.5 million DLP subsystems have been shipped. For more information, please
visit http://www.dlp.com.
About Texas Instruments:
Texas Instruments (NYSE: TXN) helps customers solve problems and
develop new electronics that make the world smarter, healthier, safer,
greener and more fun. A global semiconductor company, TI innovates through
manufacturing, design and sales operations in more than 25 countries. For
more information, http://www.ti.com.
DLP and DLP Cinema are registered trademarks of Texas Instruments.
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