DETROIT, Michigan and PARIS, February 12 /PRNewswire-FirstCall/ --
HUMMER, a division of General Motors Corporation, and Modelabs Group,
Customized Design Manufacturer, announced today an exclusive and
international licensing agreement to design, produce, market and distribute
a line of mobile phones, accessories and on-device services under the
HUMMER brand name in 2007.
ModeLabs Group, a leader in the field of customization, manufacturing
and distribution of cell phones, cell phone accessories and on-device
services, will integrate the latest technology in their HUMMER licensed
products while helping to build the worldwide brand equity, imagery, and
distinct HUMMER lifestyle. This line of HUMMER Consumer Electronics was
developed to be durable and high performance, with a rugged design to meet
the rigors of today's consumer's active lifestyles.
"HUMMER is known globally for premium, rugged vehicles with iconic
design and unparalleled off-road performance. HUMMERs are built for
adventure, and thanks to their "Mobile On Demand TM" offer and a number of
other rugged high performance products, ModeLabs Group will help respond to
the outdoor adventurer's needs. "This Lifestyle product segmentation is
developing rapidly and no one has demonstrated that rapid growth more than
HUMMER who has quickly established themselves as one of the fastest-growing
truck brands. ModeLabs Group intends to contribute to that continued growth
as we look forward to a successful partnership with HUMMER," says Stephane
Bohbot, ModeLabs Group CEO.
The exclusive agreement allows ModeLabs Group to distribute in several
continents like Europe, Eastern Europe, Russia, North America, including
Canada and US, and South America. The launch is planned in the second
quarter of 2007.
About HUMMER
HUMMER is a division of General Motors Corporation, one of the world's
largest vehicle manufacturers, which employs about 321,000 people globally.
HUMMER is one of the fastest growing truck brands, with a product line-up
that consists of the H2, H2 SUT, H3 and the H3X. There are 173 HUMMER
dealers in the United States. Information on HUMMER products is available
at http://www.hummer.com
About ModeLabs Group
ModeLabs Group, the creator of the "Mobile On Demand"TM offer, is a
customized design manufacturer (CDM) specializing in mobiles phones using
new generation technology. The company designs, develops and markets mobile
phone handsets, accessories and services in an integrated and flexible
manner for mobile phone operators, retailers and mass market brands.
Thanks to the combination of its marketing expertise, its cutting-edge
technological know-how and its flexible "fabless" organization, ModeLabs
Group is meeting the growing demand for Telecom market
segmentation by giving mass market brands, operators/MVNO and
distributors the opportunity to create their own range of mobile phones,
accessories and services.
ModeLabs Group is listed on the Euronext-Paris Eurolist
(code "MDL", ISIN code: FR0010060665, SFB 250).
http://www.modelabs.com.
Contacts
Press Relations
HDL Communication
Bruno Lorthiois/Alexis Nugues
Tel : +33-1-58-65-00-75
blorthiois@hdlcom.com / anugues@hdlcom.com
HUMMER, H2, all related emblems, and the distinctive vehicle body and
grille designs are General Motors Trademarks used under license to ModeLabs
Group.
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