ClickStart My First Computer and FLY Fusion Pentop Computer Lead Line of
New Products
EMERYVILLE, Calif., Feb. 12 /PRNewswire-FirstCall/ -- LeapFrog
Enterprises, Inc. (NYSE: LF), a leading manufacturer of technology-based
learning products, today announced its 2007 line of educational products,
including innovative new platforms and engaging updates to award-winning
products-all designed to make learning fun.
This year, LeapFrog takes learning to the next level by fusing the
paper and digital worlds with the FLY Fusion(TM) Pentop Computer -- the
ultimate high-speed homework tool for teens. For the preschool set,
LeapFrog unveils ClickStart(TM) My First Computer, a clever interactive
system that turns the TV into a kid-friendly PC and introduces basic
computing and early school skills.
Rounding out the 2007 LeapFrog suite of learning products are an
unprecedented 12 new software titles for the popular Leapster(TM) family of
learning systems; the WordLaunch(TM) Learn-to-Read System for kids 4 and
up; and the Brightlings(TM) activity line for babies and toddlers.
"Our 2007 product portfolio exemplifies how to use the appeal of
technology to engage kids' desire to learn," said Sharon Delman, vice
president of corporate marketing. "With new platforms like the FLY Fusion
and ClickStart My First Computer systems, we have created more innovative
and exciting ways to deliver our high quality content through learning
experiences that kids love and parents trust."
FLY Fusion System Joins Paper to PC for Ultimate High-Speed Homework
Help
The sleeker next-generation FLY Fusion Pentop Computer (MSRP $79.99,
available fall 2007) improves upon award-winning FLY(TM) technology,
offering streamlined usability and PC connectivity to fuse the paper and
digital worlds. Designed to enhance middle school students' productivity,
the FLY Fusion system now provides easy access to newly downloadable
homework help applications for challenging subjects such as algebra,
writing, and foreign language. The FLY Fusion system helps users solve
problems with lightning speed through targeted, on-the-spot homework
support.
Key to the improved feature set is the ability to upload notes written
on FLY paper to the PC and instantly convert them to Microsoft Word
documents, send them as e-mails, or store them in an electronic database
offering key term searchability.
This smart tool for students 10 to 16 includes four times the memory of
its predecessor, built-in quick calculation functionality, a 1,000-word
Spanish dictionary, and an MP3 player for favorite songs. The software
portfolio ($0.99 to $29.99 each) broadens the expanded onboard features,
giving students interactive, step-by-step homework guidance. A variety of
entertainment applications offer users the fun of composing songs,
journaling, solving puzzles, and much more.
ClickStart System Merges Preschool Skills With Computing 101
ClickStart My First Computer (MSRP $59.99, available fall 2007) turns
any TV into a kid-friendly PC. Designed expressly for little learners, the
ClickStart system is a welcome tool for parents who want their children to
benefit from using a computer, but would rather spare their high-end
desktops the task. Mimicking a grownup desktop, the ClickStart system
introduces core preschool and computing skills in a safe, age-appropriate
environment. The ClickStart platform features a cartridge console that
plugs into the TV and child-sized wireless keyboard and convertible mouse
to accommodate right- or left-handed users.
Friendly green puppy Scout guides children 3 to 6 through keyboard
navigation, mousing, shapes and colors, counting, ABCs, phonics skills, and
simple math. Through leveled learning that adjusts as a child learns and
grows, players earn treats for their playful little buddy Scout. A software
library (MSRP $19.99 each, available fall 2007) featuring kids' favorite
characters and original LeapFrog content broadens the robust desktop
experience.
Popular Leapster(R) Family Software Embraces Familiar Faces
In 2007, the award-winning Leapster(R) family of learning game systems
introduces 12 software titles (MSRP $17.99 to $24.99 each, available spring
to fall 2007) -- the most new Leapster learning games ever released in one
year. Exciting new titles for kids from preschool to 3rd grade include
Scholastic's Clifford the Big Red Dog Reading and Sonic X, as well as
original games Pet Pals and Creature Create. Cartoon Network's Foster's
Home for Imaginary Friends and Nick Jr.'s Go Diego Go! join the fun, as do
Disney/Pixar's Ratatouille and Cars Supercharged.
The complete Leapster family software library -- now more than 40
titles strong-offers games that integrate tailored tutorials, adjustable
skill levels, and a hint structure designed to support kids through every
step of their unique learning journeys. All software works with the
Leapster Learning Game System (MSRP $59.99, currently available), the
Leapster L-Max(TM) Learning Game System (MSRP $89.99, currently available),
and the LeapsterTV(TM) Learning System (MSRP $49.99, currently available).
WordLaunch System Spells Reading Adventure
Learning to read can be tons of fun with the WordLaunch system (MSRP
$49.99, available fall 2007), a carnival-themed adventure for children 4
and up. Thirteen hands-on learning games help children sound out letters,
build words, see them spring to life on the screen, and then read them with
confidence. The plug-and-play platform recognizes 2,000 preschool and
Kindergarten words and helps children learn 300 common 3- and 4-letter
words. WordLaunch is a stand-alone system complete with the magic word
machine, TV connector cable, and 32 letter tiles.
Brightlings Family Opens Whimsical World of Baby and Toddler Fun
LeapFrog's first comprehensive activity line for little ones from 6 to
36 months, the Brightlings line delivers the best of all play options in
one product suite. The colorful collection revolves around a central
discovery hub, the Exploration Station (MSRP $39.99, available fall 2007),
which features organic shapes and a modern, soft color palette. Exploration
Station activities include learning songs, first words, counting, and more,
all in baby or toddler mode. The party gets even livelier when the
Brightlings play sets -- the Builders, Dancers, Matchers, and Stackers
(MSRP $9.99 to $19.99 each, available fall 2007) -- join the fun, promoting
classic patterns of quiet play to stimulate babies' natural delight in
varied sights, sounds, and textures.
New Products Move and Groove onto LeapFrog's Infant and Toddler Line
Now kids from 12 to 36 months can invite another friend to join the
band, with the Learn & Groove(TM) Animal Sounds Guitar (MSRP $19.99,
available fall 2007). The groovy guitar, complete with whammy bar and fret
button, introduces numbers and animals in English or Spanish, while
encouraging little ones' exploration of music and guitar sound effects.
The new Spin & Sing Alphabet Zoo(TM) (MSRP $19.99, available fall 2007)
musically introduces babies 6 months and up to the letters of the alphabet,
each matched to an animal starting with a different letter. Three fun
learning modes -- animals, letters, and music -- encourage developing
language and motor skills through a colorful spinning wheel.
LeapFrog's Little Leaps(TM) Grow-with-Me Learning System (MSRP $39.99,
currently available) is a DVD-based learning platform providing rich and
engaging activities for parents to share with their children from 9 to 36
months. The Little Leaps system broadens its offering with five new
interactive learning discs ($17.99 each, available spring to fall 2007).
Featuring licensed characters, such as Nickelodeon's Dora the Explorer,
Nick Jr.'s The Backyardigans, Disney's Winnie the Pooh, and Thomas the Tank
Engine, as well as original LeapFrog content, the new discs include
creative activities related to painting and music, as well as social and
emotional activities. All content plays in English, Spanish, French, or
German.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer, and
marketer of innovative, technology-based learning products and related
proprietary content, dedicated to making learning effective and engaging
for all ages, at home and in schools, around the world. The company was
founded in 1995 and is based in Emeryville, California. LeapFrog has
developed a family of learning platforms that come to life with more than
100 interactive software titles, covering important subjects such as
phonics, reading, writing, math, music, geography, social studies,
spelling, vocabulary, and science. In addition, the company has created
more than 35 stand-alone educational products for children from birth to 16
years. LeapFrog's award-winning U.S. consumer products are available in six
languages at major retailers in more than 35 countries around the world.
LeapFrog SchoolHouse's multisensory products currently reach students in
more than 100,000 classrooms across the United States. LeapFrog SchoolHouse
is a business division within the Education & Training Group of LeapFrog
Enterprises, Inc.
NOTE: LEAPFROG, FLY, FLY FUSION, CLICKSTART, WORDLAUNCH, BRIGHTLINGS,
LEARN & GROOVE, SPIN & SING ALPHABET ZOO, LITTLE LEAPS, LEAPSTER, LEAPSTER
L-MAX, LEAPSTERTV, and the LeapFrog logo are trademarks or registered
trademarks of LeapFrog Enterprises, Inc. All other trademarks are
properties of their respective owners.
Media contacts:
Erin Nelson Amanda Teitler
LeapFrog Enterprises, Inc. Kaplow Communications
510-596-3437 212-221-1713
enelson@leapfrog.com ateitler@kaplowpr.com
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SOURCE LeapFrog Enterprises, Inc.
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Related links:
http://www.leapfrog.com
CONTACT:
media, Erin Nelson of LeapFrog Enterprises,
Inc., +1-510-596-3437, or enelson@leapfrog.com; or media, Amanda
Teitler of Kaplow Communications, +1-212-221-1713, or
ateitler@kaplowpr.com, for LeapFrog Enterprises, Inc.
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