Initial 90-Day and Active Duty Military Alert Requests Available Through
New Site
ATLANTA, Feb. 12 /PRNewswire-FirstCall/ -- Equifax Inc. (NYSE: EFX)
today announced the launch of a free, online fraud alert product for
consumers who believe their personal information has landed in the hands of
an identity thief. Through this streamlined process, consumers now can
quickly and easily request initial 90-day fraud alerts and active duty
military alerts by visiting http://www.fraudalerts.equifax.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060224/CLF037LOGO )
"Equifax has launched this new site in response to consumers, who are
looking for fast and convenient access to tools that help them protect
their most important assets," said Steve Ely, president, Equifax Personal
Solutions. "By enabling consumers to request fraud alerts online, Equifax
is giving them greater access to these tools -- and a stronger defense --
in the fight against identity theft."
The new Equifax site gives consumers a fast and easy way to add another
layer of protection against identity theft -- at no charge. Consumers who
use this new application receive the following benefits:
-- Anytime, anywhere access
-- Instant online confirmation of the fraud alert request
-- Email confirmation within 48 hours verifying that a fraud alert has
been placed on their Equifax credit file
-- Automatic notification of the fraud alert to the other credit reporting
companies
-- Access to free Equifax Credit Report when alert is placed on credit
file
Equifax has a long history of providing consumers with a wide array of
identity theft products and solutions. Among these solutions, Equifax
credit monitoring products alert consumers to key changes in their credit
file that could signal potential identity theft and serve as an early
warning detection system. In addition to offering credit monitoring
products, Equifax recently unveiled a new solution called Credit Report
Control (CRC), which allows customers to lock and unlock their Equifax
credit file through their credit monitoring account.
As part of its commitment to educate consumers about credit management
and identity theft protection, Equifax also provides a wealth of resources
to help consumers make informed financial decisions with greater
confidence. Equifax's Learn.Equifax.com Web site (http://learn.equifax.com)
features the latest identity theft protection resources and credit
management information. In addition, Equifax provides ongoing access to
customer service representatives specially trained to assist identity theft
victims.
About Equifax Inc. (http://www.equifax.com)
Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, employment and income
verification and human resources business process outsourcing services, we
leverage one of the largest sources of consumer and commercial data, along
with advanced analytics and proprietary technology, to create customized
insights that enrich both the performance of businesses and the lives of
consumers.
Customers have trusted Equifax for over 100 years to deliver innovative
solutions with the highest integrity and reliability. Businesses -- large
and small -- rely on us for consumer and business credit intelligence,
portfolio management, fraud detection, decisioning technology, marketing
tools, HR/payroll services, and much more. We empower individual consumers
to manage their personal credit information, protect their identity and
maximize their financial well-being.
Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately
7,000 people in 14 countries throughout North America, Latin America and
Europe. Equifax is a member of Standard & Poor's (S&P) 500(R) Index. Our
common stock is traded on the New York Stock Exchange under the symbol EFX.
Equifax is a registered trademark of Equifax Inc., Atlanta, Georgia.
All rights reserved. Equifax is not responsible for third party websites or
content accessible through this release.
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