DIRECTV Customers Are Eligible to Receive a $20.00 Best Buy Gift Card
With New Starz Super Pak Subscription
ENGLEWOOD, Colo., Feb. 14 /PRNewswire/ -- Starz Entertainment Group LLC
(SEG) and DIRECTV, Inc. are offering an exclusive free movie weekend to all
DIRECTV customers from 9:00 p.m. ET on February 18 to midnight ET February 20.
New DIRECTV customers who sign up for the Starz Super Pak during the free
preview weekend are eligible to receive a $20 Best Buy gift card redeemable at
Best Buy stores located in 48 states nationwide.
The free preview will consist of 12 channels of the Starz Super Pak
including: STARZ!, Black STARZ!, STARZ! Theater, Encore, Love Stories,
Westerns, Mystery, Action, True Stories and WAM!.
The free preview weekend presents DIRECTV customers with big Hollywood
blockbusters available exclusively on STARZ!, including Viggo Mortenson in
Hidalgo, Jennifer Garner in "13 Going on 30" and "The Lord of the Rings: The
Return of the King," the final installment of New Line Cinema's award-winning
trilogy.
"The Starz Super Pak lineup offers our customers quality movie choice and
convenience," said Neal Tiles, executive vice president, marketing for
DIRECTV. "Starz Entertainment Group consistently delivers first-rate
programming, and we are happy to give our customers this opportunity to enjoy
their hit movies with the added incentive of a $20 Best Buy gift card."
DIRECTV customers who sign up for the Starz Super Pak during the free
preview will be awarded a $20 Best Buy gift card with proof of a new two-month
Starz Super Pak subscription.
"The free weekend preview is consistent with our ultimate goal of adding
value to DIRECTV households," added Keno Thomas, senior vice president,
affiliate sales with Starz Entertainment Group. "The Starz Super Pak provides
an unparalleled library of movies, and each channel delivers something new and
unique to movie lovers."
The Starz Super Pak delivers a steady supply of new hit movies and classic
films every month. New hit movies available exclusively on STARZ! include:
"Hidalgo," "13 Going on 30," "The Human Stain," "The Butterfly Effect" and
"Hellboy." Movies coming to STARZ! in 2005 include: "Kill Bill Volume 2,"
"The Incredibles," "The Aviator," "The Bourne Supremacy," "The Village,"
"Princess Diaries 2: Royal Engagement," "Van Helsing" and "National Treasure."
No sponsorship, endorsement, approval or responsibility for this promotion
by Best Buy is intended or implied. Best Buy is not affiliated with Starz
Entertainment Group or DIRECTV.
About DIRECTV, Inc.
DIRECTV is the nation's leading and fastest-growing digital multichannel
television service provider with more than 13.9 million customers. DIRECTV,
the Cyclone Design logo, OPCION ULTRA ESPECIAL and DIRECTV PARA TODOS are
registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc.
(NYSE: DTV). The DIRECTV Group is a world-leading provider of digital
multichannel television entertainment and broadband satellite networks and
services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group,
which is approximately 82 percent owned by News Corporation. For more
information visit http://www.directv.com.
About Starz Entertainment Group
Starz Entertainment Group LLC (SEG) is the largest provider of premium
movie services in the United States with approximately 167 million pay units.
SEG offerings include the Starz Super Pak(R), with up to 13 digital movie
channels and more than 750 movies per month, STARZ! HD, Starz On Demand(R),
and STARZ! Ticket, the first and only on-demand premium TV subscription
service available on the broadband platform. Starz Entertainment Group is a
wholly-owned subsidiary of Liberty Media Corporation (NYSE: L, LMCb),
http://www.starz.com.
Contact: Michelle Ellis
Starz Entertainment Group
(720) 852-6269
michelle.ellis@starz.com
Allyson Taylor
Starz Entertainment Group
(720) 852-1122
allyson.taylor@starz.com
Jade Ekstedt
DIRECTV
(310) 964-3429
jlekstedt@directv.com
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