Service Vans Across the Country to Be Wrapped With No. 31 AT&T Chevrolet
Graphics to Promote Safe Driving Initiative; AT&T to Host Race Break
Feature During FOX Sports NASCAR Broadcasts
SAN ANTONIO, Feb. 15 /PRNewswire-FirstCall/ -- Racing fans, fasten your
seatbelts. AT&T Inc. (NYSE: T) announced today the major components of the
company's 2008 multiplatform motorsports campaign, which promises to be an
exciting, unforgettable ride. To promote its sponsorship in stock car
racing's elite-level circuit, AT&T has developed a creative campaign that
includes a fully branded integration into FOX Sports NASCAR broadcasts --
titled "AT&T Race Break" -- as well as heavy promotion of its Safe Driving
public service initiative, which is a pillar of AT&T's larger Be Sensible
public awareness campaign. AT&T has been the primary sponsor for a
professional stock car racing team for more than a decade.
Hosted by Emmy-winning FOX Sports broadcaster Chris Myers and champion
crew chief Jeff Hammond, the "AT&T Race Break" segments will broadcast live
from the "Hollywood Hotel" -- FOX Sports' mobile trackside studio. During
breaks in racing action, "AT&T Race Break" segments will give viewers the
latest in racing news and exclusive insight from the world of NASCAR. In
addition, AT&T will use the platform to promote racing-related streaming
video content available exclusively to its wireless subscribers.
To start the season, and to promote the Safe Driving initiative, AT&T
will customize approximately 200 service vans across the country to reflect
the look and feel of the No. 31 AT&T Chevrolet. Driver Jeff Burton will be
on hand when the first wrapped vehicle is rolled out Friday, Feb. 15, at
the Daytona Speedway AT&T retail store (Daytona Beach, Fla.). At the
unveiling, Burton will officially sign the Safe Driving pledge, along with
Rudy Hermond, vice president and general manager, AT&T North Florida, and a
representative service van driver.
"We're extremely excited to continue our commitment and involvement
with stock car racing for 2008," said Tim McGhee, director of National
Sponsorships for AT&T. "Everyone is revved up and ready to go! We really
want to use our platform this year to increase public awareness of our Safe
Driving program, which encourages everyone -- including our more than
50,000 employees who drive AT&T company vehicles -- to make safety their
first priority while driving. Teaming with Jeff Burton, a well-known
advocate of driver safety, is a natural fit for AT&T's campaign."
The Safe Driving pledge that Jeff Burton and the service van drivers
will sign include the following tips:
-- Ask passengers to help by changing the CD or radio station, placing a
mobile phone call or reading directions to you.
-- If you don't have a passenger, wait until you come to a complete stop
at a red light or stop sign before changing the CD or radio station.
-- If you need to make or take a call, wait until your trip is complete
and your car is safely stopped.
-- Never use your phone to take pictures, send and read messages, record
video or watch video while driving.
-- It's best not to eat and drive at the same time. If you're traveling
with someone, take turns driving while the passenger eats.
-- Avoid stressful or emotional conversations with passengers while
driving.
-- Don't be a "rubbernecker." Let your passengers do the sightseeing while
you drive.
-- Make safety your most important call. In the case of any emergency, a
mobile phone can be a very useful tool. Remember, dialing 911 is always
a free call.
Burton, one of professional racing's most noted safety advocates, will
also make numerous personal appearances in key markets throughout the
season, including engagements to speak with high school students on the
importance of safe driving and how to safely use wireless products while on
the road. For more information on AT&T's Be Sensible public awareness
campaign, visit http://wireless.att.com/be-sensible.
For more information on AT&T racing news, visit
http://www.att.com/racing.
Note: This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T and the
AT&T logo are trademarks of AT&T Intellectual Property. For more
information, please review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.
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