PR Newswire - A United Business Media Company PR Newswire - A United Business Media Company PR Newswire - A United Business Media Company
Home PRN Direct Today's News Multimedia News Industry Focus International Investing Public RSS Feeds Our Services About Us Contact Us
PR Newswire for Journalists  
 
Print This Story  Email This Story  Save this Link View PR Newswire's RSS Feed  Blogs Discussing this News Release  Search Blogs that Mention this News Release  Click this link to view linked Bookmarking Services Click this link to view linked Blogging Services


    
  Video: Studies: Exposure to Ultraviolet Rays Best Way to Overcome Widespread Vitamin D Deficiency

   Recent studies indicate Americans are suffering from a vitamin D deficiency. (PRNewsFoto/ETS Tan)

INDIANAPOLIS, IN UNITED STATES
UV Expert: 'Controlled Indoor Tanning Setting an Exceptional Way to Promote
                        Body's Vitamin D Production'

    INDIANAPOLIS, Feb. 18 /PRNewswire/ -- Evidence of the critical role
vitamin D plays in the body's overall health and ability to prevent major
forms of cancer continues to evolve, according to recent studies.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080218/CLM021 )

    To view the Multimedia News Release, go to:

    http://www.prnewswire.com/mnr/ets/27541/

    Numerous recent studies conclude there is a vitamin D deficiency among
Americans and that people should take appropriate action to raise levels of
what's commonly referred to as "the sunshine vitamin" in their
bloodstreams.

    A recent Harvard Medical School study published in the New England
Journal of Medicine indicated that more than 60 percent of Americans are
living with deficient levels of vitamin D, which is proven to fight off
major cancers including colon, prostate and breast cancer. Other recent
studies have concluded that a lack of vitamin D may lead to heart disease
and other chronic health problems, including hypertension, diabetes and
obesity.

    According to a national renowned ultraviolet rays researcher, moderate
exposure to ultraviolet rays triggers vitamin D synthesis in the skin while
no exposure to UV rays can create a vitamin D deficiency.

    Sensible exposure to ultraviolet rays, which includes the body's
exposure for five to 30 minutes a day depending on the time of day, season,
distance from the equator and skin pigmentation, is advised, said Dr.
Robert Sayre, PhD, of Rapid Precision Testing Laboratories in Cordova,
Tenn.

    "UV exposure is required for the body to make vitamin D. Moderate UV
exposure triggers vitamin D synthesis in the skin while little to no
exposure to UV rays can create a vitamin D deficiency," Dr. Sayre said. "We
need UV exposure to gain and maintain health-enriching vitamin D levels."

    Dr. Sayre supports UV exposure in the controlled environment an indoor
tanning bed provides.

    "Indoor tanning in moderation and at acceptable frequency and duration
periods exposes the body to the same UV rays that sunlight provides but in
a much more controlled environment," he said. "The intensity of UV exposure
and the dose of UV rays one receives in a controlled indoor tanning setting
is an exceptional way to promote the body's vitamin D production.

    "Studies also show that UV exposure also triggers emotional benefits,
including serenity, relaxation and an increased zest."

    Dr. Sayre advises those seeking to stimulate their body's vitamin D
production through indoor UV exposure do so under the care of a skin care
professional in a salon setting and supplement their sessions with
recommended lotions that will protect and moisturize the skin. For more
about the benefits of vitamin D, visit http://www.etstan.com/VitaminD


MEDIA CONTACT Duane Brodt Coles Marketing Communications (317) 571-0051 duane.brodt@colesmarketing.com
  SOURCE ETS Tan in partnership with the National UV Foundation




Back to Topback to top

Related links:
  • http://www.etstan.com/VitaminD
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080218/CLM021
    AP Archive: http:
    CONTACT:
    Duane Brodt of Coles Marketing
    Communications, +1-317-571-0051, duane.brodt@colesmarketing.com,
    for ETS Tan in partnership with the National UV Foundation

  • Industry & Market Focus

     

    Choose links below to browse the latest Industry News and related resources from PR Newswire.

    Auto & Transportation News
    Banking & Financial Services News
    Business Services & Consultancy News
    Energy News
    Entertainment & Media News
    Government & Policy News
    Health News
    Heavy Industry News
    Retail News
    Sports News
    Technology News
    Travel News

    International News
    Multicultural News
    News For Investors
    Trade Shows

    Add your news release

    PR Toolkit for Communicators

    Submit Feedback

    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Auto & Transportation includes:
    •  Aerospace & Defense
    •  Airlines & Aviation
    •  Automotive
    •  Maritime & Shipping
    •  Retail & Automotive Sales Reports
    •  Transportation
    •  Travel News


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Banking & Financial Services includes:
    •  Accounting
    •  Banking & Financial Svcs
    •  Financing Agreements
    •  Insurance
    •  Mutual Funds
    •  News for Investors
    •  Public Offerings
    •  Real Estate


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Energy includes:
    •  Chemical
    •  Discoveries
    •  Environmental Services
    •  Mining & Metals
    •  Oil & Gas
    •  Utilities


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Entertainment & Media includes:
    •  Advertising
    •  Art
    •  Books
    •  Entertainment
    •  Film & Motion Pictures
    •  Magazines
    •  Multimedia & Internet
    •  Music
    •  Publishing & Information
    •  Radio
    •  Television


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Government & Policy includes:
    •  Conservation / recycling
    •  Corporate Social Responsibility
    •  Domestic Policy
    •  Economic News & Analysis
    •  Education
    •  Election & Campaign
    •  Environment
    •  European Government
    •  Federal Executive Branch
    •  Federal & State Legislation
    •  Foreign Policy
    •  Homeland Security
    •  Higher Education
    •  Labor
    •  Legal
    •  Not-for-Profit
    •  Trade Policy
    •  U.S. State Policy News


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Health includes:
    •  Healthcare & Hospitals
    •  Biotechnology
    •  Medical & Pharma
    •  Supplemental Medicine


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Heavy Industry includes:
    •  Aerospace & Defense
    •  Agriculture
    •  Chemical
    •  Construction & Building
    •  Machinery
    •  Mining & Metals
    •  Paper & Forest Products
    •  Textiles
    •  Tobacco


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    News for Investors includes:
    •  Banking & Financial Services
    •  Bankruptcy
    •  Conference Calls
    •  Contracts
    •  Dividends
    •  Earnings
    •  Earnings Projections
    •  Investment Opinions
    •  Joint Ventures
    •  Mergers, Acquisitions & Takeovers
    •  Mutual Funds
    •  OTC & SmallCap
    •  Public Offerings
    •  Rating Agency
    •  Restructuring & Recapitalization
    •  Sales Reports
    •  Shareholder Rights
    •  Stock Splits
    •  Venture Capital


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    International News includes:
    •  English
    •  Israel
    •  Español
    •  Português
    •  China
    •  Asia Net
    •  Brazil
    •  Canada
    •  France
    •  UK & Europe


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Multicultural includes:
    •  African-American
    •  Asian-American
    •  Children Related
    •  Handicapped/Disabled
    •  International News
    •  Lesbian/Gay/Bisexual
    •  Native American
    •  Religion
    •  Senior Citizens
    •  US Hispanic
    •  Veterans
    •  Women Related


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Retail includes:
    •  Fashion
    •  Food & Beverages
    •  Household & Consumer
    •  Office Products
    •  Restaurants
    •  Retail
    •  Sales Reports
    •  Supermarkets


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Sports includes:
    •  Sports


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Technology includes:
    •  Consumer Electronics
    •  Design Automation
    •  Electronic Commerce
    •  Hardware
    •  Internet
    •  Multimedia & Internet
    •  Networks
    •  Performance Management
    •  Peripherals
    •  Security
    •  Semiconductors
    •  Software
    •  Technology
    •  Telecommunications


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Travel includes:
    •  Airlines & Aviation
    •  Auto & Transport News
    •  Gambling & Casinos
    •  Leisure, Hotels & Restaurants
    •  Sports News
    •  Travel


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Trade Shows includes:
    •  Automotive
    •  Entertainment
    •  Financial
    •  Healthcare and Biotech
    •  Retail
    •  Sports
    •  Technology


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Business Services & Consultancy includes:
    •  Advertising
    •  Agency News
    •  Small Business Services
    •  Workforce Management/Human Resources


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Public Issues includes:
    •  Public Safety


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    Welcome to PRN Direct.
    PRN Direct is our secure customer dashboard
    for PR Newswire members.


    Roll over the links at left to see what's included
    on each page, then click the link to get there.
    PR Toolkit.
    Get the Word Out About your Products & Services.


    MultiVu eWatch MEDIAtlas ProfNet PR Newswire for Journalists