New 2GB Model Priced at $69
CUPERTINO, Calif., Feb. 19 /PRNewswire-FirstCall/ -- Apple(R) today
announced that its iPod(R) shuffle, the world's most wearable music player,
is now even more affordably priced at $49 and that it is introducing a new
2GB model of the iPod shuffle for $69. The popular iPod shuffle is just
half a cubic inch in volume, weighs just half an ounce, features an
aluminum design with a built-in clip and comes in five colors-silver, blue,
green, purple and a (PRODUCT) RED special edition.
"At just $49, the iPod shuffle is the most affordable iPod ever," said
Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing.
"The new 2GB model lets music lovers bring even more songs everywhere they
go in the impossibly small iPod shuffle."
The iPod is the world's most popular family of digital music players
with over 140 million sold. The lineup includes iPod shuffle, the world's
most wearable iPod; iPod classic holding up to 40,000 songs*; the
incredible iPod nano with video playback and the breakthrough iPod touch
with a revolutionary Multi-Touch(TM) user interface. iPod owners can choose
from a vast ecosystem of accessories with over 4,000 products made
specifically for the iPod including cases, fitness accessories, speaker
systems and iPod connectivity in over 75 percent of US automobiles.
Pricing & Availability
The new 1GB iPod shuffle is available immediately for a suggested
retail price of $49 (US) through the Apple Store(R) (http://www.apple.com),
Apple's retail stores and Apple Authorized Resellers. The 2GB iPod shuffle
will be available later this month for a suggested retail price of $69 (US)
through the Apple Store (http://www.apple.com), Apple's retail stores and
Apple Authorized Resellers. iPod shuffle requires a Mac(R) with a USB 2.0
port, Mac OS(R) X 10.4.8 or later and iTunes(R) 7.4; or a Windows PC with a
USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service
Pack 2) or later and iTunes 7.4 or later.
*Music capacity is based on four minutes per song and 128-Kbps AAC
encoding.
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award- winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.
(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iPod, Multi-Touch, Apple Store and iTunes are trademarks
of Apple. Other company and product names may be trademarks of their
respective owners.
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