BEA and Elastic Path Ignite Strategic Partnership to Add Services for
Commerce Storefront, Management and Integration
Core News Facts:
1) BEA AquaLogic Commerce Services can help online retailers make it easier
for shoppers to find what they need and complete the transaction quickly
and with complete confidence
2) The new BEA AquaLogic Commerce Services incorporates market leading
search engine optimization technology based on Elastic Path
3) eCommerce has become an important component for all retailers and is
often the highest growth part of their business.
SAN JOSE, Calif., Feb. 20 /PRNewswire-FirstCall/ -- BEA Systems, Inc.
(Nasdaq: BEAS), a world leader in enterprise infrastructure software, today
announced the general availability of BEA AquaLogic Commerce Services, a
new eCommerce product powered by Elastic Path eCommerce software. The new
BEA AquaLogic Commerce Services (ALCS) product is designed to help
companies increase online sales by attracting and converting their
customers profitably. Using BEA ALCS, customers can help improve organic
store search engine rankings, help shoppers find products faster, reduce
shopping cart abandonment, boost average order value and improve customer
experience. Additionally, BEA ALCS can help companies reduce integration
costs as well as update and maintenance efforts.
To help customers to obtain a fast return on eCommerce, BEA ALCS
leverages the out-of-the-box capabilities and ease of use that have helped
contribute to Elastic Path's success with over 100 sites, including
Florsheim Shoes, Garmin, Aeroplan and Xerox. These features include a
search engine optimization (SEO) system to deliver top rankings for the
type of detailed searches that buyers use, one of the industry's first
extensively AJAX-based eCommerce system, and the use of Web services to
simplify the communication between eCommerce and other customer data
systems. The initial release of BEA ALCS includes integration with both BEA
WebLogic Server(R) and BEA WebLogic Portal(R), helping unify the customer
experience across the store, Web applications and portals. Future releases
will be designed to further exploit the advantages of a platform-based
eCommerce system, including ease of integration and improved cross-channel
visibility.
"According to our research, within the next 24 months over 58 percent
of online businesses will improve their existing web sites, and 22 percent
will purchase a new platform altogether," said John Lovett, research
analyst at Aberdeen Group. "Sixty-six percent of companies with a
multi-channel sales strategy are making these changes to obtain a 360
degree view of their customers. The dominant strategy for accomplishing
this customer centric approach is focused on three key areas: Customer
Management, Merchandising and Inventory Management and Data Management.
Technology vendors that directly assist companies to centralize databases
and provide visibility into their inventory and customer management systems
can ultimately improve the customer experience."
"The robust commerce technology in BEA AquaLogic Commerce Services has
helped us to diversify our product offerings, expand our business
partnerships and eliminate some barriers to revenue growth," said Remi
Lafrance, director of technology for architecture, strategy and operations
at Aeroplan, one of the world's premier loyalty marketing companies. "We've
become more effective at converting customer contact into revenue. Our
business has increased significantly and we have a strong foundation for
future commerce growth."
BEA AquaLogic Commerce Services includes three major functional areas:
* Commerce Storefront to help improve the effectiveness of the store and
customer experience through search engine optimization, cross-sell and
up-sell capabilities, dynamic page creation, one-page checkout,
intuitive shopping cart and customer self-service;
* Commerce Management to help support all backend processes and management
for handling orders and returns, maintaining a catalog and customer
profiles and handling promotions;
* Commerce Integration to help integrate the commerce storefront and
operations with key enterprise systems such as enterprise resource
planning (ERP), customer relationship management (CRM), business process
management/business intelligence and (BPM/BI) and supply chain
management (SCM).
"With BEA's leadership role in SOA and Web services combined with
Elastic Path's strength in commerce and SEO, we believe the partnership
will help deliver an efficiency and profitability advantage to BEA
customers," said Dan Tortorici, director of product marketing at BEA
Systems. "The new BEA AquaLogic Commerce Services is a flexible alternative
that is designed to offer customers low cost of ownership and increased
profitability with their online store as it can be easily managed by the
business and adapted to accommodate changing sales tactics."
BEA AquaLogic Commerce Services is designed to provide a commerce site
in conjunction with both Web applications running on WebLogic Server and
with portals built with WebLogic Portal. In a future release it will be
designed to also support the BEA AquaLogic Interaction portal. For more
information about AquaLogic Commerce Services, please visit
http://www.bea.com/framework.jsp?CNT=index.htm&FP=/content/products/aqualog
ic/ commerce_services/.
Legal Notice Regarding Forward-Looking Statements
Some of the statements in this press release are forward-looking,
including the statements regarding future releases of BEA AquaLogic
Commerce Services and their ability to further exploit the advantages of a
platform- based eCommerce system described herein, BEA's and Elastic Path's
ability to create a strong foundation for future commerce growth, deliver
an efficiency and profitability advantage to BEA customers and to
ultimately improve the customer experience, and the features and the
benefits of BEA's products. Actual results could differ materially from
those expressed in any forward- looking statements. Risks and uncertainties
that could cause results to differ materially include risks associated
with: any unforeseen changes in the technology, standards or marketplace
for enterprise information integration software; the timing of a recovery
from any economic and IT industry downturn; any unforeseen technical
difficulties related to the development BEA's solutions; and any software
errors related to BEA's solutions. Readers should also refer to the risk
disclosures set forth in BEA's 10-Q for the quarter ended April 30, 2006 as
filed with the SEC and subsequent reports filed thereafter by BEA from
time-to-time with the SEC. The forward-looking statements contained in this
release are made as of the date hereof, and BEA does not assume any
obligation to update such statements nor the reasons why actual results
could differ materially from those projected in such statements.
About BEA
BEA Systems, Inc. is a world leader in enterprise infrastructure
software. BEA's SOA 360o platform is the industry's most unified SOA
platform for business transformation and optimization, in order to improve
cost structures and grow new revenue streams. Information about how BEA is
enabling customers to achieve Business LiquidITy(TM) can be found at
bea.com.
For more information:
http://bea.com/ news
+1.408.570.8004
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