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  NVIDIA Reveals One of the Largest Generational Performance Leaps in Company History

   NVIDIA corporate logo. (PRNewsFoto/NVIDIA Corporation)

SANTA CLARA, CA UNITED STATES
  GeForce 9600 GT GPU Kicks Off GeForce 9 Series and Offers Huge Value to
                                   Gamers

    SANTA CLARA, Calif., Feb. 21 /PRNewswire-FirstCall/ -- NVIDIA(R)
Corporation, the world leader in visual computing technologies, has
unveiled the first graphics processing unit (GPU) of its next-generation
GeForce(R) 9 Series that may offer the largest single-generation
performance jump in the Company's history. Introduced today, the NVIDIA
GeForce 9600 GT GPU delivers up to 116%(1) more performance than its
predecessor at a price below $199.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO)

    "After going to all the GeForce LANs and seeing the rigs that gamers
play on, we wanted to kick off the GeForce 9 with the perfect GPU for
gamers," said Ujesh Desai, general manager of GeForce desktop GPUs at
NVIDIA. "The first product to be introduced in the GeForce 9 family gives
gamers the horsepower to play cutting-edge DirectX 10 games at a price they
will love and can afford."

    A point has been reached in PC gaming where the graphics horsepower
requirements to play popular games such as Call of Duty 4 and Unreal
Tournament 3 at high-definition resolutions such as 1900x1200 and above,
with high-image-quality features enabled, may have outpaced a lot of the
installed hardware. Until now, graphics processors capable of delivering
playable frame rates at those stressful settings have cost in excess of
$400. With the GeForce 9600 GT GPU, immersive gaming with incredible
graphics is now within the reach and budget of PC gamers for less than
$199.

    "NVIDIA continues to innovate in hardware technology so that game
enthusiasts and consumers can fully experience the incredible graphics
offerings in Microsoft's operating systems, including Windows Vista," said
Kevin Unangst, senior global director of Games for Windows, Microsoft. "The
new GeForce 9600 GT GPU further extends NVIDIA's ability to deliver
improved DirectX 10 performance on Windows Vista at an affordable price
point, so that anyone and everyone can have an amazing gaming experience."

    The new GeForce 9600 GT GPU shows an improved performance-per-watt
ratio compared to its predecessor as well as improved compression
efficiency. In addition to 64 stream processors-each individually clocked
at a blazing-fast 1625 MHz-and a 256-bit memory interface running at 900
MHz, the GeForce 9600 GT GPU is designed for the new PCIe 2.0 bus standard
and features backwards compatibility with the original PCIe standard.

    The GeForce 9600 GT GPU also improves high-definition video playback on
everyday PCs by leveraging NVIDIA PureVideo(R) HD technology to deliver
high-quality playback of HD DVD and Blu-ray movies. The new programmable
video-processing engine takes on all of the high-definition H.264 video
decoding, freeing the CPU to perform other tasks, while significantly
reducing power consumption, heat, and noise. Spectacular picture clarity
and vibrant color is achieved with advanced video processing technology.

    GeForce 9600 GT-based graphics cards are available now from leading
add-in card manufacturers, retailers, and system builders. For information
on where to buy GeForce 9600 GT-based graphics cards, please visit
http://www.nvidia.com/wheretobuy.

    About NVIDIA

    NVIDIA (Nasdaq: NVDA) is the world leader in visual computing
technologies and the inventor of the GPU, a high-performance processor
which generates breathtaking, interactive graphics on workstations,
personal computers, game consoles, and mobile devices. NVIDIA serves the
entertainment and consumer market with its GeForce products, the
professional design and visualization market with its Quadro(R) products,
and the high-performance computing market with its Tesla(TM) products.
NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout
Asia, Europe, and the Americas. For more information, visit
http://www.nvidia.com.

    Certain statements in this press release including, but not limited to,
statements as to: the benefits, features, performance and capabilities of
NVIDIA GeForce 9600 GT GPUs; availability and pricing of GeForce 9600
GT-based graphics cards; and gamers' preferences are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Important factors
that could cause actual results to differ materially include: delays in
ramping new products into production; our reliance on third parties to
manufacture, assemble and test our products; development of faster or more
efficient GPUs at the same price point; unexpected loss of performance of
our products when integrated into PCs; the impact of technological
development and competition; changes in consumer preferences and demands;
customer adoption of competitor's products; manufacturing or software
defects; changes in industry standards and interfaces as well as other
factors detailed from time to time in the reports NVIDIA files with the
Securities and Exchange Commission including its Form 10-Q for the fiscal
period ended October 28, 2007. Copies of reports filed with the SEC are
posted on our website and are available from NVIDIA without charge. These
forward-looking statements are not guarantees of future performance and
speak only as of the date hereof, and, except as required by law, NVIDIA
disclaims any obligation to update these forward-looking statements to
reflect future events or circumstances.

    Copyright (C) 2008 NVIDIA Corporation. All rights reserved. NVIDIA,
GeForce, Quadro, Tesla, and PureVideo are registered trademarks and/or
trademarks of NVIDIA Corporation in the United States and other countries.
All other company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.

    (1) Based on testing FEAR on Windows Vista, Intel Core2 Extreme QX6850
at

    1600x1200 4x/16x on a GeForce 9600 GT (65 fps) and the product it

    replaces in this segment, the GeForce 8600 GTS (30 fps).



  SOURCE NVIDIA Corporation




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Related links:
  • http://www.nvidia.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO
    AP Archive: http://photoarchive.ap.org PRN Photo Desk
    photodesk@prnewswire.com
    CONTACT:
    Brian Burke of NVIDIA Corporation,
    +1-512-401-4385, bburke@nvidia.com

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