Conflict-Free Diamond From Diamonds For Humanity Crowns Eco-Friendly 'SWAGG'
Bag Worth Over $5,000
LOS ANGELES, Feb. 22 /PRNewswire/ -- Celebrities participating in the
3rd annual "Red Carpet-Green Cars" event at this year's Academy Awards
ceremony will be treated to a special gift bag that may prove to have greater
long-term value than the renowned Oscar basket given to presenters and
nominees. The alternative Oscar SWAGG (Sustainability, Wellness And Green
Gifts) bag contains only eco-friendly products and the crown jewel of this
year's bag is a conflict-free cultured diamond pendant or lapel pin, valued at
$2,500 - $3,500, from Diamonds For Humanity, an organization that promotes
"luxury with conscience."
Each year, Global Green, a national environmental organization, arranges
to chauffer Oscar-goers to the awards in high-mileage, partial zero emission
(PZEV) gas-electric Toyota Prius hybrids rather than gas-guzzling limos. This
year, nominees and attendees demonstrating their eco-consciousness include
Robin Williams and Tim Robbins.
As a thank-you for their participation in the effort, these celebrities
will receive the SWAGG bag filled with gifts from progressive companies whose
products promote environmental and humanitarian awareness. The exquisite
Diamonds For Humanity "Mandala" pendant and lapel pin feature Gemesis
certified cultured diamonds that have the exact DNA structure of earth-mined
diamonds -- yet involve no human or environmental sacrifice. For years, civil
wars in diamond-rich Africa have impeded development and provoked human,
cultural and environmental tragedies as a result of the mining of "conflict
diamonds."
As part of its mission to address human rights abuses, Diamonds for
Humanity supports programs in conjunction with the International League for
Human Rights, the Africa-America Institute, and The Indigenous Land Rights
Fund. Net proceeds from every sale help fund existing educational, health and
land reclamation programs for the displaced Kalahari Bushmen.
"Every recipient of the SWAGG Bag may not take home a golden statuette,
but they'll leave the ceremony with a conflict-free diamond Mandala knowing
they've helped raise awareness of important humanitarian and environmental
issues," said Sabiha Foster, founder of Diamonds For Humanity.
Additional companies providing products for the SWAGG bag include Natural
Home and Garden, Greenfeet.com, Kettle Chips/Bio Diesel, Green Mountain
Coffee, Eagle Peak Herbals, EarthPak Back Packs and Forests of the World
raffia baskets.
About Gemesis
Gemesis is the world-wide leader in cultured diamonds for the jewelry
market. The Gemesis Corporation, a privately-held company founded in 1996,
has developed break-through technology to create fancy colored diamonds that
are no longer only accessible to a privileged few. Today, Gemesis creates
rare fancy-colored diamonds in its state-of-the-art "above-ground" facility in
Sarasota, Fla. Gemesis-created diamonds are available in colors ranging from
fancy intense yellow to fancy vivid orange, up to two carats in weight, and
can be cut into virtually any shape. Gemesis cultured diamonds possess the
same physical, optical and chemical properties as earth-grown diamonds.
For more information about Gemesis, visit http://www.gemesis.com.
About Global Green
Global Green works in co-operation with individuals, industry, and
governments to create a global value shift toward a sustainable and secure
future. For more information, or to join others in signing Global Green's
"Pledge of Allegiance to American Energy Independence," please visit
http://www.globalgreen.org.
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