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  WebSideStory Announces Record Fourth Quarter and Year-End 2004 Results

             Q4 Revenue Up 43% Over Last Year; Record Net Income

    SAN DIEGO, Feb. 24 /PRNewswire-FirstCall/ -- WebSideStory, Inc.
(Nasdaq: WSSI), a leading provider of on-demand web analytics, today announced
results of operations for the quarter and twelve months ended December 31,
2004 and confirmed its guidance for 2005.
    These results are unaudited and are subject to adjustment, and final,
audited results could differ.

     *  Fourth quarter 2004 revenue was $6,534,000, an increase of 43% over
        the $4,558,000 reported in the same period in 2003.  Fourth quarter
        2004 subscription revenue was $6,520,000, an increase of 48% over the
        $4,405,000 reported in the same period in 2003.  Annual revenue in
        2004 was $22,602,000, an increase of 38% over the $16,360,000 reported
        in 2003.  Subscription revenue in 2004 was $22,476,000, an increase of
        43% over the $15,678,000 reported in 2003.

     *  Fourth quarter 2004 net income was $840,000, an increase of 108% over
        the $404,000 reported in the same period in 2003.  Fourth quarter 2004
        net income included stock-based compensation expenses of $193,000.
        Net income in 2004 was $1,780,000 compared to a net loss of $1,867,000
        in 2003.  Net income in 2004 included stock-based compensation
        expenses of $882,000.  On a non-GAAP basis, fourth quarter pro forma
        net income before stock-based compensation expenses was $1,033,000.
        On a non-GAAP basis for the year, 2004 pro forma net income before
        stock-based compensation expenses was $2,662,000.

     *  Fourth quarter 2004 net loss per share was $0.04.  The net loss per
        share included stock-based compensation expenses of $193,000 and a
        one-time, non-cash constructive dividend of $1,389,000 that resulted
        from repayment of the company's redeemable preferred stock prior to
        the maturity date.  For the year 2004, net loss per share was $0.13.
        The net loss included $882,000 of stock-based compensation expenses,
        accretion of a discount of the company's preferred stock of
        $1,326,000, and a one-time, non-cash constructive dividend of
        $1,389,000 that resulted from repayment of the company's redeemable
        preferred stock prior to the maturity date.  On a non-GAAP basis,
        fourth quarter 2004 pro forma earnings per share before the stock-
        based compensation and constructive dividend was $0.06.  On a non-GAAP
        basis for the year 2004, pro forma earning per share before stock-
        based compensation, accretion of a discount of the company's preferred
        stock, and a constructive dividend was $0.21.

     "We are pleased to announce another record quarter, growing our core HBX
subscription business by 48% compared to last year and exceeding the high end
of our guidance on both revenue and earnings before stock-based compensation,"
said Jeff Lunsford, WebSideStory chairman and CEO.  "The digital marketing
space continues to flourish, and our agreement to acquire Atomz and planned
roll-out of the WebSideStory Active Marketing Suite provide great
opportunities for continuing to capture that growth.  We are also proud of
having our continuing market leadership position in the web analytics category
validated by receiving the highest score and only 'excellent' rating from
InfoWorld magazine in its recent review of web analytics products."

    Recent Events
    On February 8, 2005 the company announced an agreement to acquire Avivo
Corporation, a California corporation doing business as "Atomz," and the
launch of a new suite of integrated services for online marketing
professionals.  Based in San Francisco, Ca., Atomz (http://www.atomz.com/) is
a leading provider of on-demand digital marketing applications, including site
search and web content management.  Upon completion of the merger,
WebSideStory will combine Atomz's hosted site search and web content
management applications with WebSideStory's HBX web analytics service to
create the industry's first suite of integrated, on-demand digital marketing
applications.  WebSideStory's Active Marketing Suite will also include a
keyword bid management product, scheduled for release this summer.  The Active
Marketing Suite will offer a single, shared environment in which businesses
can more easily optimize their online performance across multiple marketing
channels, while reducing their vendor management costs.  The Active Marketing
Suite will include:

     *  HBX Analytics -- An award winning, on-demand web analytics service
        that helps enterprises measure their online marketing initiatives --
        from search-engine marketing to banner campaigns -- and improve
        overall web site return on investment

     *  Bid -- An on-demand keyword bid management product that will enable
        marketers to both manage and measure their pay-per-click keyword
        campaigns

     *  Search -- An on-demand web site search application that empowers
        marketers to guide and influence site visitors and customers in
        finding the information and products they need

     *  Content Manager -- An on-demand web content management solution that
        puts the power of creating and updating web content in the hands of
        marketers



     Financial Guidance
     WebSideStory reaffirms recently provided guidance as follows (in millions
except per share data):

                                Q1-05        Q2-05       Q3-05       Q4-05
     Revenue (millions)       $6.8-$6.9    $7.3-7.6    $8.0-8.5    $8.6-9.3

     Pro forma net income before stock-based compensation

                              $1.2-1.3     $1.4-1.7
     Stock-based compensation    ($.18)       ($.12)
     Net Income               $1.0-1.1     $1.3-1.6

     Pro forma net income per share before stock-based compensation

                              $0.07-0.08   $0.08-0.10
     Stock-based compensation per share
                             ($0.01)      ($0.01)

     Net income per share     $0.06-0.07   $0.07-0.09



    Note On The Use Of Non-GAAP Financial Measures
    Some of the financial measures in this press release, including the
guidance on future periods, are presented on a pro forma basis.  These pro
forma numbers are considered non-GAAP financial measures within the meaning of
SEC Regulation G.  WebSideStory believes that this presentation is useful to
investors, because it describes the operating performance of the company and
helps investors gauge the company's ability to generate cash flow, excluding
some non-cash charges that are included in the most directly comparable
measures calculated and presented in accordance with GAAP.  Company management
uses these non-GAAP measures as important indicators of the company's past
performance and to plan and forecast performance in future periods.  Investors
should not consider non-GAAP financial measures in isolation from, or in
substitution for, financial information presented in compliance with GAAP.

    Conference Call and Webcast Information
    Management will host a quarterly conference call and simultaneous webcast
to discuss the results, later today, on Thursday, February 24, 2005, at
1:30 p.m. Pacific Time.  To participate in the call, investors should dial
800 237-9752 (domestic) or 617 547-8706 (international) 10 minutes prior to
the scheduled call.  The pass code is 53755363.  Additionally, a live
audio-only webcast of the call may be accessed via the Internet at
http://www.websidestory.com.  An archived version of the webcast will also be
available for at least twelve months, beginning two hours after completion of
the call, at the same location.

    Forward-Looking Statements
    Statements in this press release that are not a description of historical
facts are forward-looking statements.  For example, statements about financial
condition, possible or assumed future results of operations, growth
opportunities, and plans and objectives of management are all forward-looking
statements.  In addition, statements about the anticipated synergies of
WebSideStory's and Atomz's business and about the projected future financial
performance of Atomz's and WebSideStory's business are also forward-looking
statements.  You should not regard any forward-looking statement as a
representation by WebSideStory that any of its plans will be achieved.  Actual
results may differ materially from those set forth in this release due to the
risks and uncertainties inherent in WebSideStory's business.  Such risks
include, without limitation:  WebSideStory's limited experience in an emerging
market with unproven business and technology models, the risk of incurring
higher than expected costs associated with integrating the operations of Atomz
with those of WebSideStory, WebSideStory's reliance on its web analytics
services for the majority of its revenue, the risk that the acquisition of
Atomz may not occur or that sales of Atomz's services will not be as high as
anticipated, WebSideStory's recent achievement of profitability and the risk
that it may not maintain its profitability, the highly competitive markets in
which WebSideStory operates that may make it difficult for the company to
retain customers, the risk that WebSideStory's customers fail to renew their
agreements or that Atomz's customers fail to renew their agreements following
the acquisition, the risk that WebSideStory's services may become obsolete in
a market with rapidly changing technology and industry standards, and the risk
that WebSideStory may incur unanticipated or unknown losses or liabilities if
it completes the acquisition of Atomz, as well as the other risks described in
WebSideStory's filings with the Securities and Exchange Commission, including
WebSideStory's prospectus dated September 27, 2004 and its form 10-Q for the
quarter ended September 30, 2004.  Do not place undue reliance on these
forward-looking statements, which speak only as of the date of this news
release.  All forward-looking statements are qualified in their entirety by
this cautionary statement and WebSideStory undertakes no obligation to revise
or update this news release to reflect events or circumstances after the date
of this news release.

    About WebSideStory
    WebSideStory is a leading provider of on-demand web analytics services.
WebSideStory's services collect data from web browsers, process that data and
deliver reports of online behavior to its customers on demand.  More than
700 enterprises currently use WebSideStory's services to understand how
Internet users respond to web site design and content, online marketing
campaigns and e-commerce offerings.  As a result, WebSideStory's customers can
make more effective marketing decisions and improve the merchandising, sales,
support and design of their web sites.  For more information, contact
WebSideStory, Inc. Voice: 858.546.0040.  Fax: 858.546.0480.  Address: 10182
Telesis Court, 6th Floor, San Diego, CA 92121.  E-mail:
wsspress@websidestory.com.  web site: http://www.websidestory.com/.  HBX is a
trademark, and WebSideStory is a registered trademark of WebSideStory.  Other
trademarks belong to their respective owners.



     Financial Statements

     WebSideStory, Inc.
     Consolidated Balance Sheets
     (in thousands, except share and per share data)

                                                December 31,    December 31,
                                                    2004            2003
                                                (unaudited)
     Assets
     Current assets:
       Cash and cash equivalents                   $5,710          $5,690
       Short-term investments                      16,316              --
       Accounts receivable                          3,704           2,257
       Prepaid expenses and other current assets      838             433

         Total current assets                      26,568           8,380

     Property and equipment, net                    1,884           1,244
     Investments                                    8,683              --
     Other assets                                     341             226

         Total assets                             $37,476          $9,850

     Liabilities and stockholders' equity
     Current liabilities:
       Accounts payable                              $307            $618
       Accrued liabilities                          2,065           1,054
       Deferred revenue                             6,364           3,934
       Capital lease short term                        18              19
       Note payable                                    27              --

         Total current liabilities                  8,781           5,625

     Equipment term loan                               --              --
     Deferred rent                                    320             393
     Capital lease long term                          100              --
     Other liabilities                                 54              54

         Total liabilities                          9,255           6,072

     Redeemable preferred stock                        --          14,056
     Convertible preferred stock                       --          28,837
                                                       --          42,893

     Stockholders' equity (deficit)
       Common stock                                    16               5
       Additional paid-in capital                  82,895          17,733
       Unearned stock-based compensation             (779)         (1,157)
       Accumulated other comprehensive income         281             276
       Accumulated deficit                        (54,192)        (55,972)

         Total stockholders' deficit               28,221         (39,115)

     Total liabilities and stockholders' equity
      (deficit)                                   $37,476          $9,850



     Consolidated Statement of Operations
     (in thousands, except share and per share data)

                                Three Months Ended           Year ended
                               Dec. 31,    Dec. 31,     Dec. 31,     Dec. 31,
                                   (unaudited)               (unaudited)
                                2004         2003         2004         2003

     Revenues:
       Subscriptions           $6,520       $4,405      $22,476      $15,678
       Advertising                 14          153          126          682

         Total revenues         6,534        4,558       22,602       16,360

     Cost of revenues:
       Cost of revenues           910          817        3,300        3,236
       Stock-based
        compensation expenses       2            6           15           11
     Total cost of revenues       912          823        3,315        3,247

     Gross profit               5,622        3,735       19,287       13,113

     Operating expenses
       Sales and marketing      2,935        1,996        9,739        7,355
       Technology development     857          893        3,774        3,417
       General and
        administrative            980          685        3,309        3,431
       Stock-based expenses(*)    191          293          867        1,334
         Total operating
          expenses              4,963        3,867       17,689       15,537

     Income (loss) from
      operations                  659         (132)       1,598       (2,424)

       Interest expense            (3)          --           (4)         (19)
       Interest income            153           --          205           56
       Other income                 1          505            5          489

     Income (loss) before
      provision for
      (benefit from)
      income taxes                810          373        1,804       (1,898)

     Provision for
      (benefit from)
      income taxes                (30)         (31)          24          (31)

     Net income (loss)            840          404        1,780       (1,867)

     Constructive dividend    $(1,389)                  $(1,389)

     Accretion of discount
      on redeemable
      preferred stock              --         (406)      (1,326)      (1,566)

     Net income (loss)
      attributable to
      common stockholders       $(549)         $(2)       $(935)     $(3,433)

     Net income (loss)
      per share attributable
      to common shareholders:
       Basic                   $(0.04)      $(0.00)      $(0.13)      $(0.86)
       Diluted                 $(0.04)      $(0.00)      $(0.13)      $(0.86)

     Weighted-average
      number of shares used
      in per share amounts
       Basic               15,402,002    4,158,656    7,300,809    4,001,979
       Diluted             15,402,002    4,158,656    7,300,809    4,001,979

     (*)Stock-based compensation expenses
          Sales and
           marketing               42           71          209          330
          Technology
           development              5           22           37           76
          General and
           administrative         144          200          621          928
                                  191          293          867        1,334



     Reconciliation of GAAP Net Income Attributable to Common Shareholders to
      Non-GAAP Pro forma
     Earnings Per Share
     (in thousands, except share and per share data)

                                Three Months Ended          Year ended
                               Dec. 31,     Dec. 31,   Dec. 31,     Dec. 31,
                                   (unaudited)              (unaudited)
                                2004          2003        2004         2003

     Net income (loss)
      attributable to
      common stockholders       $(549)         $(2)       $(935)     $(3,433)

     Constructive dividend      1,389           --        1,389           --


     Accretion of discount
      on redeemable
      preferred stock              --          406        1,326        1,566

     Stock-based compensation     193          299          882        1,345

     Non-GAAP Net income
      (loss)                   $1,033         $703       $2,662        $(522)

     Non-GAAP Net income
      (loss) per share
      attributable to
      common shareholders:
       Basic                     0.07         0.17         0.36        (0.13)
       Diluted                   0.06         0.06         0.21        (0.13)

     Weighted-average number
      of shares used in
      per share amounts
       Basic               15,402,002    4,158,585    7,300,809    4,001,979
       Diluted             16,855,949   11,157,510   12,895,828    4,001,979



     Reconciliation of Net Income to Pro Forma Net Income Before Stock-based
      Compensation
     (in thousands)

     Net income before
      stock-based
      compensation                840          404        1,780       (1,867)
     Stock-based compensation     193          299          882        1,345

     Pro forma net income       1,033          703        2,662         (522)




  SOURCE WebSideStory, Inc.




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Related links:
  • http://www.websidestory.com
    CONTACT:
    WebSideStory, Inc., +1-858-546-0040, or fax,
    +1-858-546-0480, wsspress@websidestory.com

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