SILVER SPRING, Md., Feb. 28 /PRNewswire/ -- Celebrity chef Emeril
Lagasse joins Planet Green and will share his philosophy for fresh, top
quality food with viewers this summer in the new original series EMERIL
GREEN (wt). Planet Green, Discovery Communications' new 24/7 eco-lifestyle
television network, is set to launch in June 2008 with a full slate of
original series and specials premiering throughout the summer, including
EMERIL GREEN (wt) which will launch in July. The series is shot exclusively
at Whole Foods Market. Eileen O'Neill, president and general manager of
Planet Green, made the announcement:
(Photo: http://www.newscom.com/cgi-bin/prnh/20080228/NETH080 )
"EMERIL GREEN (wt) joins two greats in the world of cuisine. With his
dynamic and entertaining style, Emeril has inspired millions of people to
experience the joy of food and cooking. Whole Foods Market has been a
leader in making organic and sustainably produced food a part of our daily
lives," said O'Neill. "Together, they are the winning ingredients for an
innovative series that will redefine food shows for the new green culture."
With an increased focus on organic and locally grown foods, many
Americans are often confused -- sometimes even intimidated -- about how to
cook healthy meals for their families. In EMERIL GREEN (wt), Lagasse shares
how the best meals start with high quality produce, seafood and meats, and
helps families get inspired by using fresh and seasonal ingredients. Shot
on location at Whole Foods Market, Lagasse works with everyday cooks with
real culinary challenges, enlisting the help of the knowledgeable team at
Whole Foods Market and other experts to hand pick the best ingredients for
every recipe, turning ordinary meals into extraordinary experiences. Faced
with questions about quality, cost, taste and even some daunting food
dares, Lagasse helps viewers conquer their culinary fears with an open mind
and a healthy curiosity.
"Since my early days as a chef, I've always been passionate about using
the freshest quality ingredients from farmers, fisherman and ranchers,"
says Emeril Lagasse. "I try a little harder every day to think greener and
be respectful of our environment and our resources. On 'Emeril Green' we'll
unearth how easy and fun it is to cook with what's fresh, tasty and
in-season and find smart ways to make each day a little greener for you and
your family."
Lagasse began his career working in a Portuguese bakery in Fall River,
Massachusetts, attending Johnson and Wales University's famous culinary
program. After graduation, he studied the classic cuisine of France and
then found himself in New Orleans after stints in New York and Boston,
where he became famous for his love of the freshest products. Lagasse is
now the chef/proprietor of 11 restaurants across the country. Lagasse has
remained devoted as ever to using fresh, top-quality ingredients and
employs cottage industry ranchers, farmers and fishermen to ensure that he
always gets the best. He constantly invents new recipes, much to the
delight of his regular guests and the fans of his Food Network specials and
shows Emeril Live and Essence of Emeril.
EMERIL GREEN (wt) is a daily series produced for Planet Green by Karen
Katz, longtime executive producer of Emeril Live with her production
company, After Five Productions. EMERIL GREEN (wt) is produced in
association with Discovery Studios. Chris Weber is producer for Discovery
Studios. Howard Lee is vice president of production and Lisa Caruso is
executive producer for Planet Green.
Planet Green is Discovery Communications' global, cross-company
initiative with a commitment to document, preserve and celebrate the
planet, including the first-ever 24-hour eco-lifestyle television network
scheduled to launch in 2008 to more than 50 million homes. Planet Green
speaks to people who want to understand green living and to those who truly
want to make a difference by providing tools and information to meet the
critical challenge of protecting our environment. Planet Green's platforms
include leading eco-lifestyle website http://www.TreeHugger.com and the
recently launched solutions-oriented http://planetgreen.com. Planet Green
will meet the demands of consumers and viewers by providing content that
will enlighten empower and most importantly, entertain.
|
