- Company Founder Ori Eisen appointed to MRC's Board of Advisors; will host
two key conference sessions
- Company will sponsor the MRC Platinum Member Meeting Cybercafe and
exhibit fraud management solutions at Booth #15
SCOTTSDALE, Ariz., March 3 /PRNewswire/ -- The 41st Parameter announced
today its expanded presence as a sponsor of the 6th Annual Merchant Risk
Council Conference, to be held March 4-6 in Las Vegas, NV. Company
executives are featured in multiple sessions throughout the event, and the
company is sponsoring the cybercafe during the Tuesday Platinum Member
Meeting.
"Our involvement with the MRC continues to grow, as this conference
provides us the perfect platform to share ideas and demonstrate our
industry leading Internet Fraud Management technologies," said Anne Wolf,
Chief Marketing Officer of The 41st Parameter. "Our over 100 major merchant
customers continue to tell us that our covert and tagless technologies have
proven to be more effective than alternative methods in catching fraudulent
activity."
At the conference this week, Ori Eisen, company Founder and Chief
Innovation Officer, who was recently appointed to the MRC's Board of
Advisors, will host two key sessions:
-- "Fraud Breakout Session" -- a discussion of common fraud issues and
best practices to be held Tuesday, March 4th at 3:45 p.m. in the Palmer
Room.
-- "Fast Forward: Emerging 'Card Not Present' Trends at Internet Speed" --
a presentation of credit fraud threats, and how to address them, to be
held on Thursday, March 6th at 2:10 p.m. in the La Tour 1 room.
As Managing Director of Worldwide Fraud for American Express, Eisen was
one of the original founders of the Merchant Fraud Squad in 2000, which
eventually merged with the Internet Fraud Round Table to form the Merchant
Risk Council in 2002.
Attendees of the conference who visit The 41st Parameter's Booth #15
will learn more about the company's proven Internet Fraud Management
solution, FraudNet, and have the opportunity to participate in an
interactive contest for a chance to win a TAG Heuer watch. Additional
conference activities include:
-- Customers of The 41st Parameter will be at Booth #15 to discuss how
they've achieved success with Internet Fraud Management solutions:
-- 2Checkout.com -- Tuesday
-- Abercrombie & Fitch -- Wednesday
-- A presentation on "Ten Ways to Enhance your Anti-fraud Tactics" by Jack
Harbaugh, General Manager of the The 41st Parameter's e-commerce
Division, on Thursday, March 6th at 1:00 p.m. in the La Tour 5 room.
About The 41st Parameter
The 41st Parameter is the leader in Internet Fraud Management
solutions, which detect and prevent online fraud for e-commerce companies
and financial institutions. By continuously collecting new and unique
parameters from end-user computers during online account access or order
processing, The 41st Parameter's patent-pending technologies enable
forensic identification of PCs and online devices. With the most accurate
client device identification in the industry today, the company prevents
online fraud and improves operational efficiencies, while saving time,
money and protecting legitimate customers. None of The 41st Parameter's
solutions require end-user registration, enrollment, downloads or
installations. To find out how The 41st Parameter is making fraud history,
visit http://www.the41.com or call 1.888.The.41st (1.888.843.4178).
All brands, names, or trademarks mentioned in this document are the
property of their respective owners.
Contact:
Dave Yohe
dyohe@the41.com
480.776.5518
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