Wireless Application Allows AT&T Customers to Fashion Favorite Photos
Within Idol-Themed Frames, Including Images of the Top 12 Contestants
SAN ANTONIO, March 11 /PRNewswire-FirstCall/ -- Just in time for
tonight's first performance by the Top 12 contestants, AT&T Inc. (NYSE: T)
announced today the launch of American Idol Framerz, an AT&T exclusive
application designed to bring customers a snap closer to the Idol
experience. With American Idol Framerz, AT&T customers can frame their
favorite pictures within an "American Idol" setting and receive the
finished product on their phone in a multimedia message (MMS).
American Idol Framerz by AT&T has a frame for each of the Top 12
contestants, as well as other Idol-branded images, allowing users to place
their photo in their favorite Idol setting. And if their friend or family
member is a bigger Idol fan than they are, they can just as easily frame
and share photographs of others, too.
"American Idol Framerz is perfect for those fans who have pictured
themselves on the Idol stage or next to their favorite Top 12 contestant,"
said Mark Collins, vice president of Consumer Data for AT&T's wireless
unit. "Premium messaging products, such as Framerz, that allow consumers to
share snippets of their lives with their close network of friends and
family have become increasingly popular during the past few years. We are
thrilled to give our customers yet another fun way to capture, share and
enjoy this season of 'American Idol' -- directly from their wireless
phone."
Photos can be uploaded with an AT&T camera phone by sending an MMS with
the selected photo to 5454, or they can be uploaded from the Web by
visiting AT&T's American Idol site, http://att.com/americanidol. Once
successfully uploaded, the images can be resized and moved within the
frames, as needed, either on the Web or the phone. Once the customer is
happy with the photo, it can be sent as an MMS to any AT&T wireless number
or any e-mail address. By sending the Framerz to themselves, customers can
easily set it as their phone's wallpaper or forward the photo to all of
their friends. American Idol Framerz are $0.99 each to create. Only
standard messaging rates apply when forwarding them to friends and family.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
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