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  Savvy Sellers to Gather Around the Watercooler and Share 'Successful Sales Strategies'

 AT&T Small Business Web Site to Host Live Online Discussion About Boosting
                        Sales and Increasing Revenue

    SAN ANTONIO, March 11 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T)
announced today an online interactive forum for small businesses to discuss
new strategies for attracting buyers and increasing sales. As part of
AT&T's commitment to help small businesses grow, the AT&T Watercooler, a
community forum on AT&T's small business Web site
(http://www.att.com/OnwardSmallBiz), presents Successful Sales Strategies,
the first of a series of online discussions, on Friday, March 14, at 1 p.m.
EDT.

    AT&T Watercooler forums aim to help small business owners and managers
find answers to questions key to the success of small businesses
everywhere. The online forums allow users to interact and exchange ideas
and successes with other small business owners on a variety of topics
relevant to the growth of small business.

    Successful Sales Strategies will cover such topics as attracting repeat
customers and meeting sales goals. Participants can share and address
questions, struggles and concerns that small business owners have in
developing effective sales strategies in a highly competitive market.
Participants can register for the event at
http://smallbiz.att.com/community/watercooler.

    "To help small businesses grow, AT&T continually looks for new ways to
help them learn and share valuable information," said Ann Rotatori, AT&T
vice president, Business Marketing. "With the Watercooler, business owners
can share what they've learned in previous Web seminars, what they've
learned from our online library of articles and the experiences they've had
themselves."

    The March 14 discussion at the Watercooler serves as one of the
components of AT&T's small business sales education program. Chet Holmes,
sales leader and author of the national best-seller "The Ultimate Sales
Machine," recently led the online seminar Four Ways to Double Sales. A
recording of this and other Web seminars are available on the Onward Small
Business Web site at http://att.com/OnwardWebSeminar. The next online
seminar focuses on Web 2.0 strategies for businesses and takes place March
25.

    Also as part of the program, the following articles are available
online to help small businesses develop their sales strategies:

    * "Dramatically soup up your sales process using current sales staff!"
--
http://smallbiz.att.com/article?id=38901&MaxRows=9&StartRow=0&SearchTag=&Se
arc hText=chet%20holmes

    * Use these three smart tactics to personalize marketing messages and

    increase sales" --
http://smallbiz.att.com/article?id=35009&MaxRows=9&StartRow=0&SearchTag=&Se
arc hText=increase%20sales

    * "How to establish a promotional mix" --
http://smallbiz.att.com/article?id=19094&MaxRows=9&StartRow=10&SearchTag=&S
ear chText=increase%20sales

    * "Growing sales through leadership" --
http://smallbiz.att.com/article?id=37654&MaxRows=9&StartRow=10&SearchTag=&S
ear chText=increase%20sales

    The Watercooler complements AT&T's industry-leading portfolio of
communications products and services for small businesses. This portfolio
includes voice, broadband Internet, messaging, wireless, advertising and
search-engine-marketing solutions through AT&T Real Yellow Pages and
YELLOWPAGES.COM. Other solutions include business Wi-Fi service, Web
hosting, Unified Messaging, remote data storage, network security, data
transport and other Internet Protocol-based services designed for the
unique needs of small to midsize businesses.

    About AT&T

    AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.

    (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies.

    Note: This AT&T news release and other announcements are available as
part of an RSS feed at http://www.att.com/rss. For more information, please
review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.



  SOURCE AT&T Inc.




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Related links:
  • http://www.att.com
    CONTACT:
    Brian Pelletier of AT&T Inc.,
    +1-314-982-8704, bpelleti@attnews.us

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