Brown Breaks Record for the Largest Single-Hour Cosmetic Launch in QVC's
Twenty-Year History
WEST CHESTER, Pa., March 13 /PRNewswire/ -- Renowned makeup artist,
author and entrepreneur Bobbi Brown was certainly "Dressed for Success" on
Saturday, March 10 for her QVC debut. Within 45 minutes of the one-hour
broadcast, the line completely sold out, marking the largest single-hour
cosmetic launch in QVC's twenty-year history.
During the QVC broadcast, Brown demonstrated her trademark beauty tips
to help women accentuate their own unique features. The presentation
offered shoppers a specially selected mix of Bobbi Brown Cosmetics,
including Hydrating Eye Cream, Bronze Shimmer Brick with Face Blender
Brush, Long-Wear Gel Eyeliner with Ultra Fine Eyeliner Brush, Face Touch-Up
Palette with Concealer/Blender Brush and Living Beauty Palette.
In honor of the premiere, Bobbi Brown Cosmetics and QVC together are
donating $25,000 to Dress for Success, a not-for-profit organization that
promotes economic independence for disadvantaged women. Brown is a member
of the Dress for Success Worldwide Board of Directors and is the
chairperson of this year's 10th Anniversary Dress for Success Gala.
"We knew our customers would love to see and hear Bobbi personally
share her philosophy and application techniques," said Allen Burke, QVC's
director of beauty merchandising. "This show was certainly a huge success
by all accounts."
Says Brown, "It was such an exhilarating experience to be on QVC
speaking to so many women about my philosophy - and hearing them calling in
with their concerns and thoughts on makeup. It's always been my philosophy
to educate and empower women with the knowledge they need to look and feel
their best, and this was an amazing opportunity to do just that."
The Bobbi Brown line is available through QVC at 800.345.1515 or
http://www.QVC.com .
About QVC
QVC, a wholly owned subsidiary of Liberty Media Corporation attributed
to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest
multimedia retailers in the world, with annual revenue of more than $7
billion. QVC is committed to providing customers with thousands of the most
innovative and contemporary beauty, fashion, jewelry and home products. Its
programming is distributed to more than 160 million homes worldwide. The
company's website, QVC.com, is ranked among the top general merchant
Internet sites. With subsidiaries in the United Kingdom, Germany and Japan,
West Chester, PA-based QVC has shipped close to a billion packages in its
20-year history.
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