Biometric Industry Leader Teams with Saatchi & Saatchi to Build a Global
Lovemark
SAN FRANCISCO, March 14 /PRNewswire/ -- Pay By Touch, the leader in
biometric payments and personalized marketing, today announced that it has
formed a unique partnership with Saatchi & Saatchi Worldwide. Under the
alliance, Saatchi & Saatchi will provide Pay By Touch with strategic and
creative counsel to build a global Lovemark(R). Handled out of Saatchi &
Saatchi's New York office, responsibilities include: business strategy,
brand identity, industrial design, advertising, direct response, in-store
marketing and interactive.
"Our mission is to build a consumer-driven platform that delivers
unprecedented value to consumers, merchants, manufacturers and service
providers alike," said John Rogers, Founder, Chairman and CEO, Pay By
Touch. "We look forward to working with Saatchi & Saatchi's Worldwide CEO
Kevin Roberts and his team to change the way the world shops -- forever."
A world-renowned marketing agency, Saatchi & Saatchi is considered a
hothouse for world-changing ideas that create sustainable growth. Mr.
Roberts is a proven innovator who has created several groundbreaking
concepts in brand, people and product management, including Lovemarks.
"John Rogers and Pay By Touch are using the power of biometrics to
bring new ease and convenience to every day life," said Kevin Roberts,
Worldwide CEO, Saatchi & Saatchi. "Pay By Touch is also delivering on the
promise of personalized marketing across retail settings."
Mary Baglivo, New York CEO, Saatchi & Saatchi added, "We are thrilled
to be working together to usher in a new era of individualized retail in
which consumers are recognized and rewarded wherever they go."
Pay By Touch is a better way to pay and get personalized savings. The
company's popular biometric payment solutions and new SmartShop(TM) service
let shoppers make purchases and get personalized rewards with the touch of
a finger. Pay By Touch is free to use, and more secure than cash or debit
and credit cards. If there's nothing to carry, there's nothing to be lost
or stolen.
SmartShop, powered by Pay By Touch, gives shoppers customized offers on
the products they buy most when they enter the store -- before they shop.
It provides merchants and consumer packaged goods companies with an
unprecedented return on investment by enabling them to deliver the right
offer to the right shopper at the right time -- both in-store and online.
The SmartShop service is currently available at Green Hills Market in
Syracuse, New York, where 50 percent of shoppers adopted the service in
less than 8 months. There, the service has also driven a substantial
increase in revenue, with redemption rates exceeding 20 percent and monthly
shopping visits up by 10 percent.
Already, more than 3.6 million consumers are using Pay By Touch in
3,000 locations across 44 states, the UK and Singapore. To learn more, go
to http://www.paybytouch.com .
About Pay By Touch
Pay By Touch (http://www.paybytouch.com ) is the global leader in biometric
authentication, personalized marketing and payment solutions. Already, more
than 3.6 million consumers are using Pay By Touch services to identify
themselves, make purchases, cash checks and get personalized savings with
the touch of a finger. Pay By Touch services are free for consumers to use
and available in more than 3,000 retail locations across 44 states, the UK
and Singapore. Pay By Touch also provides robust data management and
payment processing solutions for ACH (electronic checking), card-present
and card-not-present debit and credit transactions for retail clients.
Founded in 2002 and headquartered in San Francisco, Pay By Touch employs
800 professionals and holds more than 60 patents worldwide on secure,
convenient and cost-effective transaction solutions.
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